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Description

Expert in display / traffic management / traffic acquisition

+5 years of experience for large groups

Do not hesitate to contact me to schedule / manage your campaigns

Google Admanager / Meta Business Manager

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Thomas Cook / Jet tours
Paid Traffic Acquisition Manager
TRAVEL AND TOURISM
April 2017 - July 2018 (1 year and 4 months)
Paris, France
- Operational management of paid traffic generation levers (display, SEA, comparison sites, affiliation, retargeting…)
- Management of acquisition costs for each lever according to results and the market
- Management of commercial operations and their relay on different communication channels (MEA, newsletters…)
- Weekly analysis of results (campaign conversion rates, traffic generated…): reporting
Traffic Acquisition Display SEA Google Analytics Affiliation Retargeting
SNCF Connect & Tech
Traffic Manager
TRAVEL AND TOURISM
September 2019 - January 2023 (3 years and 4 months)
- Management of advertising campaigns: scheduling on the adserving tool, going live, advertising setup recommendations, technical support
- Campaign monitoring: optimizations, feedback
- Inventory management with the goal of maximizing revenue
- Technical management of advertising spaces: tagging, bug fixing - Project management: implementation of new advertising spaces on SNCF Connect (formalization of needs, roadmap, progress monitoring of technical teams, tagging, implementation of keywords for targeting)
Project Management Advertising Traffic Management Google AdManager HTML Tagging Plan
ACCOR
Web Communication Manager
HOSPITALITY
November 2016 - March 2017 (4 months)
Paris, France
- Definition of internal and external communication strategy: definition of visual identity, e-reputation, creation of content for social networks,
-SEO

Visual Identity Graphic Charter SEO