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Sabrina SerraoSS

Sabrina Serrao

Press Relations

€350/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sabrina

PR manager for over 8 years within a press relations agency in the cultural sector, I am now embarking on the adventure of entrepreneurship.

What I can do 👩🏽‍💻

- Planning and implementation of PR and e-PR strategy
- Identification and development of media and journalists (radio, TV, print, web)
- Creation of press releases, press kits, press reviews & newsletters.
- Content proposals to increase visibility.
- Management and follow-up of interviews with spokespersons.
- Creation of media partnerships and management of the PR budget
- Follow-up of coverage and creation of press reviews.

Who I am 💁🏽‍♀️

I am attentive, reliable, and dedicated, and I love challenges!


  • French

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

  • Portuguese

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Music Media Consulting
    PR manager
    CULTURE
    September 2014 - April 2022 (7 years and 7 months)
    Île-de-France, France
    - Planning and implementation of PR and e-PR strategy for French and international artists (Eagle Eye Cherry, Armin Van buuren, Trinix, etc.)
    - Writing of press releases and press kits.
    - Building and maintaining strong relationships with key media to achieve communication objectives.
    - Coordination with all project stakeholders (distributors, labels, publishers, managers, artists) to understand the project as a whole and identify new opportunities.
    - Monitoring press coverage and creating press reviews
  • Agence MMC
    PR Manager
    CULTURE
    September 2018 - April 2022 (3 years and 7 months)
    Île-de-France, France
    - Planning and implementation of PR and e-PR strategy for brands and festivals (Goldorak Xperienz, Kinotayo Festival, Elektric Park Festival, Little Festival, the startup Origin'ailes, iiconi)
    - Identification and development of media and journalists (radio, TV, print, web)
    - Creation of press releases, press kits, press reviews & newsletters.
    - Content proposals to increase visibility.
    - Management and follow-up of interviews with spokespersons.
    - Creation of media partnerships and management of the PR budget.
    - Follow-up of coverage and creation of press reviews.
  • GIVENCHY
    Press Attaché Assistant
    February 2012 - July 2012 (5 months)
    Île-de-France, France

    - Management of the press showroom and press collections
    - Monitoring and development of press reviews and books
    - Dispatch of collections to external offices
    - Archiving of collections
    - Processing and follow-up of shopping requests
    - Occasional assistance during fashion shows

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Education

  • Digital Communication
    ECS (European Communication School)
    2015
    Communication digitale

Skill set (8)

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