Freelancer profile translated to English.

Description

In short: From Content Marketing Manager to Managing Director and consciously back to the beginning. My big advantage? I know all perspectives: that of the trainee, the marketing manager, the project manager, the group heads, the requirements for management, and the transfer to shareholder levels.

I have been working in digital marketing for over 14 years, including 10 years at full-service agencies with many well-known brands (AXA, BAUHAUS, DHU, Zwilling Beauty, Kyocera, Quäse, BKA, Lotus & many more) and since the beginning of 2025 as a freelance marketing consultant for smaller and often much more exciting brands and startups.

Therefore, my focus is generally on building and expanding marketing teams for long-term and sustainable in-house marketing, but also on short-term support during resource bottlenecks.

With my many years of knowledge, I support holistic content marketing consulting and implementation. This includes channel-independent topic planning (via Sistrix, Semrush, Searchmetrics), channel-specific editorial plans, derived SEO-compliant website maintenance (on-page including h, strong/bold, KW, SV, link structure, meta and OG tags) as well as organic and paid distribution via pixel-driven awareness and conversion campaigns in Google Ads (Search Network), Meta Business Suite (esp. Meta Ads Manager, Campaign Planner and Shop/Catalog Maintenance), Pinterest Business and Tiktok Business Center. In short - I am a strategic-operational marketer and almost everything - except a designer ;)

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Düsseldorf (up to 50km)

flowshifters I Sabrina Schmidtke
Freelance Senior Marketing Consultant
DIGITAL AND IT
January 2025 - Today (1 year and 7 months)
The idea for a free and independent digital marketing consultancy arose from many years of experience in the agency environment, frequent collaboration with agency partners, and diverse experiences in daily client business. In recent years, I have often noticed the impact of professional ignorance and overwork on all sides. There is often not enough time for strategic decisions, and important measures cannot be developed in the necessary depth.

Many seemingly simple questions arise in daily work, for which there is often simply not enough time, experience, or knowledge to answer. Where does that lead in the long run? Organically grown structures, disadvantageous agency selection, faulty briefings, amateurish implementation, exploding costs, and many missed deadlines. The challenges are as diverse as each request and project itself.

The consequences?
Disagreements, sensitivities, dissatisfaction, and high costs. For me, it was clear that good support is needed long before marketing measures are actually implemented, and help when it's supposedly already too late.

Under "flowshifters", I, as a self-employed marketing freelancer, address exactly these issues:
Explaining, translating, mediating, and planning. Resource-efficiently and on an equal footing.
Content Marketing Team Management Marketing Consulting Process Optimization
add2 GmbH
Managing Director I Member of the Board
January 2020 - January 2024 (4 years)
Strategic Leadership & Management
Leading the agency, setting company goals and strategies.
Responsibility for revenue, growth, profitability, and budget planning

Client Acquisition & Key Accounts
Maintaining key client relationships, acquiring new clients, negotiating large projects

Department Management
Coordination between Content, Creative, Media, and external partners
Personnel management and development

Innovation and Trend Management
Monitoring trends in content marketing, use of new technologies (e.g., AI, storytelling formats), pilot projects

Operational control for large projects, pitches, and cross-channel strategies
add2 GmbH
Group Head Content Marketing
DIGITAL AND IT
January 2018 - January 2019 (1 year)
Düsseldorf, Germany
Develop Content Strategy
Topic planning, editorial calendar, target audience analysis, customer journey keyword/SEO strategy

Content Creation and Management
Editing, quality assurance, various content formats

Coordination with other departments
Collaboration with Design, SEO, Paid, Social Media

Optimization & Analysis
Tracking with KPIs (e.g., traffic, engagement, conversion), evaluating content performance, deriving improvements

Content Distribution & Promotion
Distribution via appropriate channels (Owned, Earned, Paid), influencer marketing

Team/Freelancer Management
Coordinating external authors, agencies, or internal editors, creating briefs, quality assurance