Freelancer profile translated to English.
Back to original languageAbout Sabrina
Marketing professional with 20 years of experience in the Perfume and Cosmetics industries, I support the development of brands and products, from conception to market launch.
I combine strategic vision, attention to detail, and creativity to build strong and coherent identities. My expertise covers product development, branding, communication, and graphic design, allowing me to design packaging, the true essence of the luxury experience.
French
Native or bilingual
Can work on-site
Grasse (up to 50km)
Experience
- Marcus Spurway & Club ParfumMARKETING, PRODUCT DEVELOPMENT & COMMUNICATION MANAGERLUXURY GOODSJanuary 2016 - January 2025 (9 years)Saint-Cézaire-sur-Siagne, France• Definition and management of marketing and product strategies• Development of Perfume & Cosmetic products, from conception to launch• Coordination of sales teams, perfumers, R&D, production, purchasing, and industrial partners• Promotion of fragrance creations through marketing and sales materials, as well as brand communication• Creation of communication campaigns and oversight of internal and external communications, including press relations and social media• Design & infographic creation for packaging, labels, and materials, integrating identity, regulatory requirements, and industrial feasibility• Management of the design and visual identity of custom Private Label products• Market and trend analysis, and performance monitoring to optimize action plans
- Atelier de Productions AromatiquesMARKETING MANAGER & COMMUNICATION OFFICERCHEMICALJanuary 2007 - January 2016 (9 years)Saint-Cézaire-sur-Siagne, France• Creation and structuring of the marketing function, new visual identity, marketing tools and materials, website• Market and trend analysis, and competitive intelligence• Promotion of fragrance creations to clients• Close collaboration with perfumers, olfactory panels, customized presentation materials• Evaluation, brief analysis, client interface, and fragrance selection
- Marcus Spurway & Club ParfumPackaging DesignerLUXURY GOODSJanuary 2016 - December 2025 (9 years and 11 months)Grasse, FrancePackaging Designer for Perfumes & CosmeticsPassionate about the world of Luxury, specializing in the creation of packaging, labels, POS displays, newsletters, communication tools...Adherence to graphic charters and brand identities• Design & infographic creation for packaging, labels, and materials, integrating identity, regulatory requirements, and industrial feasibility• Management of the design and visual identity of custom Private Label products
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Education
- BBA SpecializationSUP DE CO Montpellier Business School2004BBA Spécialisation
- DUT Commercial TechniquesCannes la Bocca University Institute of Technology2001DUT Techniques Commercialisation