Sabrina Niemeijer

Content Manager Social Media – Plumbing Services

Planning, creation, and publication of target audience-oriented content on social media channels. Development of editorial concepts, campaigns, and content strategies to increase reach and customer loyalty. Management of social media profiles, interaction with followers, and response to inquiries. Creation of graphics, photos, videos, and texts in coordination with marketing and service teams. Analysis of key figures, success monitoring of posts, and derivation of optimization measures. Collaboration with external service providers such as photographers or agencies. Ensuring a consistent brand presence and implementation of marketing campaigns according to corporate design and communication guidelines. Monitoring trends in the social media sector and integration of new formats for customer engagement.

Marketing Concept: Development and implementation of complete marketing strategies including scheduling, branding, and budget control. Event Management: Planning and execution of events (groundbreaking ceremonies, topping-out ceremonies, trade fairs) as well as conception of new formats. Campaign Creation: Independent management of all marketing activities (online & offline) including graphic implementation. Online Marketing: Strategic further development of the company website (WordPress), content management, SEO optimization, as well as creation and dispatch of newsletters via Rapidmail for customer loyalty and lead generation. Social Media: Creation, design, and publication of content on Instagram, LinkedIn, and Facebook; community management. KPIs & Reporting: Analysis and reporting of campaign performance with Google Analytics and Social Insights. Budget: Planning, control, and optimization of marketing budgets.

Conception and Implementation: Planning, development, and target group-oriented creation of marketing measures and communication materials (e.g., visualizations, brochures, landing pages, flyers, press releases). Event Management: Organization and execution of events (e.g., topping-out ceremonies, groundbreaking ceremonies, trade fairs) as well as development of new formats. Campaign Creation: Creation, coordination, and management of marketing campaigns for online and offline channels. Agency and Service Provider Management: Obtaining quotes, negotiations, and coordination with external partners. Interdepartmental Communication: Coordination and alignment of marketing measures with management, sales, and project development.