Freelancer profile translated to English.
Back to original languageAbout Sabrina
Digital professional with over 10 years of experience, I have specialized for 8 years in managing Data & CRM and advertising projects.
I work with clients of all sizes: large groups and start-ups to manage high-value projects, combining strategic vision, technical coordination, and operational execution.
✅ Transverse expertise covering Data CDP/DMP, CRM, omnichannel campaigns (email, push, SMS), and advertising systems.
✅ Mastery of market-leading tools (Mediarithmics, Weborama, Adobe Campaign, Selligent, Salesforces Marketing, Batch, Google Ad Manager, Didomi CMP... etc).
✅ Results-oriented approach, combining rigor, autonomy, and effective collaboration with business, IT technical, and marketing teams.
DATA / CDP-DMP
👉 Data management: collection, storage, segmentation, and sharing to activation tools (CRM, adservers, Facebook, Google, datacleanroom...)
👉 Tender management
👉 Audience segment creation and connection to business tools
👉 Tagging plan audit and collection optimization
👉 Identification and implementation of business use cases
👉 Data monitoring to ensure proper utilization
👉 Bug and tool evolution management
CRM (B2C/B2B)
👉 End-to-end operational management: emails/sms/push notifications web and in-app, Pop-ins
👉 CRM and CDP/DMP tool implementation or migration project, datacleanroom
👉 Email redesign project
👉 Marketing pressure management
👉 Creation of new CRM and CDP/DMP templates/workflows
👉 Data collection monitoring and sharing + GDPR aspect
👉 Database qualification/segmentation
👉 Creation of new data flows (API flows, CDP connectors...)
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Bussy-Saint-Georges (up to 30km)
Experience
- MMAData Activation Manager - FreelanceBANKING AND INSURANCEJanuary 2025 - Today (1 year and 7 months)Le Mans, France- DMP/CDP Referent- Responsible for the collection, reconciliation, and activation of Online / Offline interactions- Implementation and optimization of omnichannel customer journeys- Monitoring of DMP data flows and ensuring their efficiency- Investigating data sources and enrichment opportunities- Performance tracking and ROI analysis of activations using the DMP- Managing data partnerships and external service providers for the acquisition and utilization of data to enhance customer and prospect knowledge- Managing experiments: First-Id, Weborama DataClean Room, Google Enhanced Conversion, Meta CAPI.- Managing the top of the funnel (Eulerian, Wizaly), SEA acquisition by value, Customer Match, etc.
- France TélévisionsData Experience & CDP/DMP Consultant - FreelancePRESS AND MEDIAOctober 2022 - Today (3 years and 9 months)Issy-les-Moulineaux, FranceEvolution within the Data team - Data Experience Unit / CDP ReferentOperational Tasks:- Recommendations and segment creation in the Mediarithmics CDP for CRM, advertising, and acquisition business teams- Monitoring of cross-offer/cross-device data collection- Tracking and reporting of cross-offer and cross-device consent rates- Close collaboration / follow-up meetings with cross-functional teams (GDPR, CRM, advertising, acquisition, big data teams)Follow-up meetings with our tool providers: Mediarithmics and Didomi (product evolution, bug management, technical support tickets, management of various projects)- Presentation of the Mediarithmics CDP / Didomi CMP functionality to newcomers- Ensuring compliance with current GDPR rules within the FTV digital division regarding data collection, storage, and sharing- Market watch and newsParticipation in Structuring Projects:- Contribution to the CDP tender- Management of the CDP tool migration- Management of projects related to CDP evolutions- Management of new CDP connector implementations- Building the data experience roadmap- Management of cross-functional projects for the creation/implementation of new data flows- Preparing for the end of third-party cookies: market research and analysis of solutions, presentation to management, and implementation (scoping, support for technical teams, product support, business support: advertising, acquisition), awareness-raising to gain buy-in from teams- Work on identifying CDP use cases with business teams- Implementation of CDP data monitoring- Updating IAB TCF V2.2 across all web/app/TV environments- Work to increase the CMP pop-in consent rate (benchmark, exchange with UX teams and the provider)tools:MediarithmicsAdobe CampaignDidomiTrelloJiraConfluence
- CastoramaCRM Consultant - FreelanceE-COMMERCEJune 2022 - September 2022 (3 months)Templemars, FranceCampaign Management:newslettersmonetized emailstriggersweb pushapp pushSMSContribution to Marketing Strategy:Participation in creating CRM plans and commercial plans, managing multi-channel CRM campaigns, CRM strategy, marketing pressure management, creating briefs, selecting products to promote in line with market offers, writing email content, Dartagnan mockups, HTML integration, choosing and implementing data segmentations, routing, analysis and dashboard updates, reporting, trigger optimization, post-purchase email optimization, actions for reactivating inactive users...tools:DartagnanCheetah messagingtinycluesnotifybatchpower BIGoogle Analytics
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Education
- MASTER 2 - DIGITAL MARKETINGAscencia Business School2017