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Sabrina KhaidaSK

Sabrina Khaida

CMO | Marketing Advisor | SaaS B2B

€950/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sabrina

Polyglot Tech CMO, I have 13 years of experience in SaaS B2B Marketing. I support startups, scale-ups, and SMEs in developing and executing their growth strategy.

Both hands-on and strategic, I am known for my ability to unite teams around a common goal, fostering a culture of innovation and success. A trusted advisor, I bring a holistic vision that promotes decision-making, problem-solving, and the implementation of structuring approaches.

I can intervene in different ways:

FRACTIONAL CMO | EXTERNAL CMO

The main objective is to identify growth levers and activate them. Based on an analysis of operations and performance, I can quickly structure the fundamentals of marketing.

- Strategic marketing, positioning, competitive analysis
- GTM & Sales Enablement Strategy
- Revenue-driven Marketing planning & optimization
- Inbound Marketing & ABM
- Brand development and activation
- Influence: community, sponsorship
- Product launch
- Management of website redesign projects
- Budget planning and expense tracking
- Operations: advice on Stack and process evolution
- Sales-MKT Governance/Alignment
- Team building and management

COACHING

Do you want to see one of your employees evolve into a more strategic role?
Is your company growing and the need for organizational skills is becoming apparent? I can help you manage the transition and support your employee with regular contact, pragmatic advice, and the transfer of structuring methods.

WHY ME?

- I have a dual role - strategic and operational
- Resilient and organized, I am the “go to person” when a problem arises
- Analytical, I am a fan of test & learn
- Team player, I unite and guide teams
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Italian

    Fluent

Can work on-site
Paris (up to 20km)

Experience

  • AddWorking, Subcontracting Procurement Platform
    Chief Marketing Officer
    SOFTWARE PUBLISHING
    January 2022 - May 2023 (1 year and 4 months)
    Annecy, France
    Creation of the Marketing department from the ground up - startup series A. I oversee Marketing operations from strategic planning to execution:
    - Lead research to identify customer pain points, clarify GTM and take an active role in the company’s direction.
    - Develop the brand platform, messaging and communication objectives to ensure brand distinctiveness.
    - Release of a new website leading to 12% bounce rate.
    - Oversee lead generation efforts to help position this young start-up into the Procurement Platform Market as a specialist in Subcontracting Management.
    - Support key business opportunities/RFPs with custom sales enablement materials.
    - Build an effective ABM approach leveraging LinkedIn which became the 2nd top website lead source.
    - Developed and executed marketing campaigns which resulted in 2.3M € in pipe.
    - Implement key processes for lead generation, pipe management, win/loss analysis, customer data management, customer satisfaction monitoring, product releases etc.
  • Blue Yonder, AI Powered Supply Chain Platform
    Head of Marketing Southern Europe & Middle East
    SOFTWARE PUBLISHING
    September 2020 - December 2021 (1 year and 3 months)
    Paris, France
    - Design & execution of the Marketing Strategy tied to regional GTM specifics for Retail, Manufacturing and 3PL
    - Development of multichannel campaigns to serve pipeline objectives achieving 2.3M$ in pipe
    - Engineering of digital marketing programs for greater efficiency in execution and engagement (automation, content, formatting, narrative, tracking)
    - Introduction of virality principles in communication tactics to increase visibility at a lower cost
  • Trace One, Cloud Retail Software, SaaS
    Global Head of Marketing
    SOFTWARE PUBLISHING
    February 2017 - March 2019 (2 years and 1 month)
    Paris, France
    - Support the transformation of the business from niche to high volume - Enterprise to Freemium business model - & the introduction of a Marketplace through GTM, digitization of the customer journey and organization
    - Introduction of the Pirate Funnel & scalable Marketing Processes to serve high growth objectives
    - Manage overall company rebranding effort across website, collaterals, digital presence and messaging
    - Development of a CRM Program across 5 countries to drive awareness and engagement with key target audience: microsite, content strategy, event management
    - Maintain and extend smooth operational excellence and organizational agility across global teams - formalized best practices, processes, infrastructure - Martec - automation and analytical frameworks

Recommendations

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Joseph SimsJS
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Thibaut Piriou Le Lan and 2 other people have recommended Sabrina

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Education

  • Master of Marketing & Communication
    ESCP EUROPE
    2015
    Exec Master in Marketing & Communication
  • Master of Management
    IMPGT Université Paul Cézanne
    2009
    Master Management Euromed

Skill set

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