About Sabrina
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- FreelanceSOCIAL MEDIA, INFLUENCE & BRAND CONTENT CONSULTANTSOCIAL NETWORKSMay 2026 - Today (2 months)
- Social Media Strategy
-Development of tailor-made social media strategies aligned with business objectives and brand identity.-Digital presence audit and competitive benchmarking.-Definition of editorial platform, positioning, and tone of voice.-Development of social media roadmaps and strategic calendars.-Management of editorial calendars and community management.-Definition, tracking, and analysis of performance KPIs.-Conception of launch strategies (products, brands, digital projects).-Deployment of multi-market and international social media strategies.- Content Strategy & Social-First Production
-Development of social-first creative concepts and storytelling.-Scriptwriting and conception of short video formats (Reels, TikTok, Shorts).-Organization and supervision of photo and video shoots.-On-site content creation for brands (capturing, social-first production).- Influence Marketing & Creator Partnerships
-Definition of influence strategies (awareness, launch, conversion).-Writing creator briefs and designing campaign guidelines.-Identification, casting, and selection of talents and influencers.-Negotiation and management of collaborations with creators.-Coordination of deliverables and tracking of activations.-Performance analysis and reporting of influence campaigns. - LVMHSocial Media Manager - Sephora CollectionJanuary 2023 - April 2026 (3 years and 3 months)-Led the global Social Media department for the Sephora Collection brand, defining and deploying the international social media strategy.-Managed and supported a dedicated social media team.-Developed social-first content strategies aimed at strengthening brand awareness, engagement, and desirability across all social platforms.-Oversaw content production, brand campaigns, and influencer activations in collaboration with creative, marketing, and international teams.-Implemented TikTok and Meta ads across various markets.-Coordinated local adaptations and ensured brand image consistency across different markets.-Managed relationships with agencies, content creators, and external partners to ensure excellence in social media activations.-Analyzed performance, identified growth opportunities, and implemented strategic recommendations based on data and consumer insights.
- THE ESTEE LAUDER COMPANIESOWNED AND PAID SOCIAL MEDIA MANAGERJuly 2022 - December 2022 (5 months)Managed social media for a portfolio of premium beauty brands including La Mer, Origins, Bumble and bumble, and GlamGlow.Key Responsibilities:-Developed and deployed social media strategies in line with the positioning, business objectives, and challenges of each brand.-Managed editorial calendars and orchestrated campaign activations on organic and paid channels.-Managed collaborations with content creators and coordinated influencer campaigns.-Tracked and analyzed campaign performance, providing strategic recommendations to optimize results.-Worked closely with marketing, creative teams, and partner agencies to ensure the consistency and effectiveness of deployed initiatives.
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Education
- MBA DIGITALEFAP PARISMBA DIGITAL
- BACHELOR'S DEGREEUNIVERSITY OF MONTREALBACHELOR'S DEGREE