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Sabrina H'MidoucheSH

Sabrina H'Midouche

Social Media, Influence & Brand Content Consultant

€600/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sabrina

🚀 I help brands build their social media presence, brand image, and growth strategies, with an approach that blends creativity, platform culture, and business performance.

I step in when it's time to launch a brand, structure a digital presence, or transform social media into a real lever for visibility, engagement, and acquisition.

🎯 Social media strategy & brand positioning
Social media audits, competitive analysis, brand positioning definition, editorial platform, and tone of voice. Building clear, differentiating, and business-objective-oriented social media strategies (awareness, launch, growth).

🎬 Content strategy & social-first creation
Developing creative ideas designed for TikTok, Instagram, and short-form content. Concept development, storytelling, scripts, viral formats, and content optimized to capture attention in the first few seconds.

🔥 Influence marketing & creator campaigns
Building influence strategies adapted to objectives (launch, image, conversion). Talent selection, brief creation, collaboration management, and campaign piloting from A to Z, with a focus on impact and brand consistency.

📈 Social growth & community building
Developing engaged communities, audience activation, and organic growth strategies on social-first platforms.

📊 Performance & optimisation
KPI tracking, performance analysis, and concrete recommendations to improve content and campaign effectiveness.

✨ I work on launch, repositioning, or scaling phases, with a strong sensitivity to platform cultural codes (TikTok, Instagram, X, Discord) and a highly results-oriented approach focused on strong ideas + execution + measurable results.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Freelance
    SOCIAL MEDIA, INFLUENCE & BRAND CONTENT CONSULTANT
    SOCIAL NETWORKS
    May 2026 - Today (2 months)
    • Social Media Strategy
    -Development of tailor-made social media strategies aligned with business objectives and brand identity.
    -Digital presence audit and competitive benchmarking.
    -Definition of editorial platform, positioning, and tone of voice.
    -Development of social media roadmaps and strategic calendars.
    -Management of editorial calendars and community management.
    -Definition, tracking, and analysis of performance KPIs.
    -Conception of launch strategies (products, brands, digital projects).
    -Deployment of multi-market and international social media strategies.
    • Content Strategy & Social-First Production
    -Development of social-first creative concepts and storytelling.
    -Scriptwriting and conception of short video formats (Reels, TikTok, Shorts).
    -Organization and supervision of photo and video shoots.
    -On-site content creation for brands (capturing, social-first production).
    • Influence Marketing & Creator Partnerships
    -Definition of influence strategies (awareness, launch, conversion).
    -Writing creator briefs and designing campaign guidelines.
    -Identification, casting, and selection of talents and influencers.
    -Negotiation and management of collaborations with creators.
    -Coordination of deliverables and tracking of activations.
    -Performance analysis and reporting of influence campaigns.
    Social Media Social Media Strategist Social Media Community Manager Influencer Marketing Content Creation
  • LVMH
    Social Media Manager - Sephora Collection
    January 2023 - April 2026 (3 years and 3 months)
    -Led the global Social Media department for the Sephora Collection brand, defining and deploying the international social media strategy.
    -Managed and supported a dedicated social media team.
    -Developed social-first content strategies aimed at strengthening brand awareness, engagement, and desirability across all social platforms.
    -Oversaw content production, brand campaigns, and influencer activations in collaboration with creative, marketing, and international teams.
    -Implemented TikTok and Meta ads across various markets.
    -Coordinated local adaptations and ensured brand image consistency across different markets.
    -Managed relationships with agencies, content creators, and external partners to ensure excellence in social media activations.
    -Analyzed performance, identified growth opportunities, and implemented strategic recommendations based on data and consumer insights.
    Communication Strategy Social Media Influencer Marketing Content Creation
  • THE ESTEE LAUDER COMPANIES
    OWNED AND PAID SOCIAL MEDIA MANAGER
    July 2022 - December 2022 (5 months)
    Managed social media for a portfolio of premium beauty brands including La Mer, Origins, Bumble and bumble, and GlamGlow.

    Key Responsibilities:

    -Developed and deployed social media strategies in line with the positioning, business objectives, and challenges of each brand.
    -Managed editorial calendars and orchestrated campaign activations on organic and paid channels.
    -Managed collaborations with content creators and coordinated influencer campaigns.
    -Tracked and analyzed campaign performance, providing strategic recommendations to optimize results.
    -Worked closely with marketing, creative teams, and partner agencies to ensure the consistency and effectiveness of deployed initiatives.
    Social Media

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Education

  • MBA DIGITAL
    EFAP PARIS
    MBA DIGITAL
  • BACHELOR'S DEGREE
    UNIVERSITY OF MONTREAL
    BACHELOR'S DEGREE

Skill set

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