About Sabrina
- Your team is overwhelmed, lacks time or Paid expertise
- You want to offer media services to your clients without hiring a permanent employee
- Your current campaigns lack structure and follow-up
- You have a budget between €1,000 and €10,000/month, but your campaigns are not meeting their objectives
- You are looking for an autonomous expert, without having to manage an employee or an expensive agency
- You want to structure and scale your campaigns while understanding what works
French
Native or bilingual
Experience
- R2Paid Media ExpertDIGITAL AND ITOctober 2024 - Today (1 year and 8 months)Paris, FranceI support the agency on several paid accounts: lead generation, branding, acquisition...Platforms: Meta, TikTok, Google Ads
- AllMatikSMA / Social Ads ConsultantDIGITAL AND ITJanuary 2024 - Today (2 years and 5 months)Paris, FranceAs part of a structural transfer, DRIVE joined the Ceetadel group, where I joined the media agency AllMatik at the end of 2023:Strategy development, recommendations, and media plansCampaign setupCampaign management: monitoring and optimizationsCampaign reporting and analysisProposal of optimization strategies for campaignsPerformance analysis based on predefined indicators (website traffic generation, sales, ROI, awareness, engagement...)Client relations & Relations with service providers (advertising platforms, creative agency...)Oral presentations (in-person and via call) to clientsAnalysis and monitoring of social media trends and innovations
- Agence DRIVEMedia ConsultantDIGITAL AND ITSeptember 2022 - December 2023 (1 year and 4 months)Paris, FranceResponsibilities:Define, implement, manage, and optimize media strategyEvaluate and present campaign results and learnings to clientsParticipate in media recommendations for tendersResults:Median monthly spend: €20K net mediaCampaigns focused on engagement and branding70% of campaigns on social networks, 15% in SEA, 10% in Display/YouTube, and 5% in programmatic
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Education
- Professional Bachelor's Degree in Business ManagementStephenson Formation2018
- BTS Assistant ManagerLycée Uruguay France2016