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Sabrina GuendouzSG

Sabrina Guendouz

Senior Strategic Planner

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sabrina

Strategic planner with 10 years of experience, I cut my teeth at Publicis Conseil, then honed my Brand Planning experience at Havas Paris, before joining Brainsonic to complete it with expertise in Social.

With a hybrid profile combining singular strategic vision, creative spirit and (new) business sensitivity, I support brands from various sectors such as:

#Tourism (Transavia, Izy), #Retail (Leroy Merlin, Carrefour, Krys), #Food (Nestlé, Yoplait, Savencia)

#HygieneBeauty (Lascad - L'Oréal Group), #Automobile (Renault Europe), #BankingInsurance (HSBC international).


I intervene at all stages of the purchase funnel, designing distinctive positionings, territories and devices. The objective is to make brands emerge with a real point of view on their market capable of generating conversations involving their audiences.

I have the ability to quickly immerse myself in the universe of the sector and the brand concerned with sagacity. Advocating the collaborative mode, my presentations (strategic recommendations, creative briefs, activation ideas, benchmark, etc.) are concise and intelligible, so that you can easily appropriate them and present them (in FR or in ENG).

In addition, due to my former Account Manager hat acquired at the very beginning of my professional career, I am fully aware of the challenges of commercial profitability, production constraints and the validation system of an advertiser. So I can best identify your needs and those of your client.

In this regard, do not hesitate to contact me to tell me about one of your projects.

Looking forward to reading you,
Sabrina
  • English

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • brainsonic
    Senior Strategic Planner
    DIGITAL AND IT
    September 2019 - July 2020 (9 months)
    Paris, France
    Leroy Merlin (Retail), Izy (Thalys Group - Tourism), Center Parcs (Tourism), New-biz
  • HAVAS PARIS
    Senior Strategic Planner
    DIGITAL AND IT
    January 2017 - September 2019 (2 years and 8 months)
    Puteaux, France
    Transavia (Air-France KLM Group, Tourism), Krys (Retail)
    Eco-Emballage (ex-Citéo - Eco-organisme), Henkel (Grande Conso) and Lascad (L'Oréal Group, Beauté et Hygiène)
  • Publicis Groupe
    International Strategic Planner
    DIGITAL AND IT
    June 2010 - January 2017 (6 years and 7 months)
    Paris, France
    Renault Europe (automobile) Yoplait (Food) , Nestlé (Food), Savencia (Food), Carrefour International (Grande Distribution) , HSBC International (Banque et Assurance)

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Education

  • Master of Science 2 in Communication
    IAE Aix-en-Provence
    2010
  • Bachelor in Business Management
    Kedge Business School Marseille
    2008

Skill set (15)

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