Freelancer profile translated to English.
Back to original languageAbout Sabrina
With 15 years of experience in marketing & communication client-side and as an entrepreneur, I support organizations in designing and implementing their strategic plans and communication projects, in France and internationally.
🚀 Product & Service Launches
◦ Launch of the Ticket Restaurant card to 180,000 points of sale
◦ Launch of the first mobile HbbTV testing platform in Europe
🔄 Change Management & Internal Culture
◦ Design and management of a global internal communication system to support the digital transformation of Emeis (69,000 employees)
◦ Management and enrichment of an international onboarding program for 27,000 employees in 30 countries
📣 Operational Marketing & Communication
◦ +450% interactions, +230% reach, and +330% followers in 1 month on the Facebook page of a national association.
◦ +50% press coverage in 3 months for an international logistics company (IBEX 35)
◦ Rebranding and promotion of 6 B2B innovation programs for an international Telco group
🔍 Monitoring & Benchmarking
◦ Conducting comparative studies and benchmarks for a major French laboratory
🎤 Events
◦ +300 events designed and coordinated (internal/external, France and international)
🤝 They trusted me:
- Technology and Innovation:Orange, Orange Business, Alcatel, Ericsson, Sagemcom
- Media & Communication:France Télévisions, TF1, Eurosport, Havas Media
- Industry, Distribution & Services:L’Oréal – Sanofi – Sofitel – La Banque Postale – Logista – Edenred – Emeis - Nexity
- Education, Research & Associations:CNRS – ISC Paris – SKEMA Business School – Schoolab – Enfance & Partage – World Cleanup Day – Un Abri qui Sauve des Vies
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 20km)
Experience
- SchoolabMarketing ConsultantCONSULTING AND AUDITSJanuary 2019 - March 2019 (2 months)Paris, FranceSeveral benchmarks (one on the microbiome, the other on pain relief products) for a major French laboratory.
- LogistaHead of Communication FranceLOGISTICS AND SUPPLY CHAINJanuary 2023 - September 2024 (1 year and 8 months)Vincennes, France360° communication strategy: internal, external, press relations, institutional relations, events.Direct reporting to the President and the Executive Committee.
- EmeisHead of IT CommunicationMEDICALSeptember 2021 - September 2022 (11 months)Puteaux, FranceImplementation of a new communication strategy and support for project launches for the Group IT department at ORPEA.Objectives:- Showcase the IT department's work across the group and make IT topics more accessible- Engage employees in new projects, processes, and tools.- Establish a new culture within and around the IT department.Audience: 69,000 employees worldwide.Projects:- Launch of an IT onboarding program- Launch of new services and awareness campaigns on governance, cybersecurity, infrastructure, business tools, and Service Desk topics- Redesign of the Service Desk portal- Implementation of rules, tools, documentation, and adapted video tutorials in 8 languages- Facilitation of international workshops and POCs- Organization of seminars and webinars
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Education
- International Masters in ManagementSkema2006Diplôme de Skema dans son cursus international.
Certifications
- Digital Strategy ExpertDigital Campus2021