Sabrina Caramanna Boukhalfa

I assist Carita in designing and writing their international CRM campaigns to enhance the brand's image, support product launches, and strengthen customer engagement.

My responsibilities:

Developing CRM campaign strategies aligned with the brand's marketing highlights.

Writing and adapting e-commerce and editorial newsletters in FR/EN.

Creating content that showcases Carita's expertise, iconic products, and premium universe.

Providing CRM recommendations to optimize campaign engagement and performance.

Coordinating with marketing teams.

My goal: to translate Carita's excellence and know-how into elegant, desirable, and high-performing CRM experiences.

As part of my work for Mustela, I support the corporate subsidiary in defining and deploying its CRM strategies for France and other group subsidiaries. I am involved in strategic thinking, structuring email journeys, writing content in French and English, as well as integrating and optimizing campaigns in Klaviyo. My role is to transform editorial highlights into coherent, engaging relational experiences aligned with the brand's expert and caring positioning.

I help beauty, skincare, and wellness brands design and optimize their CRM strategy to increase revenue, build customer loyalty, and enhance their brand image.

For La Chênaie, I manage the entire email marketing and CRM strategy:

Developing the annual CRM calendar and promotional plans.

Designing and writing editorial, promotional, and product newsletters.

Creating and optimizing automated scenarios (welcome, browse abandonment, cart abandonment, post-purchase, loyalty programs, etc.).

Providing strategic recommendations to improve engagement, conversion, and retention.

Analyzing performance (KPIs, deliverability, CRM revenue) and identifying areas for improvement.

My approach combines CRM expertise, marketing strategy, and conversion copywriting to create emails that provide value to customers while supporting the brand's business objectives.

Results:

Increased CRM contribution to revenue.

Improved campaign and automated scenario performance.

Enhanced brand consistency across all email communications.

Continuous optimization of customer experience and loyalty.