Freelancer profile translated to English.
Back to original languageAbout Sabrina
👩🏼💻360 Marketing Strategy - Content Creation - Email Marketing
I help brands in the dermo-cosmetic, health, and wellness sectors stand out and sell more through my strategic vision, in-depth knowledge of the skincare market, and customer-centric approach.
How can I help you?
- Marketing Strategy
- 360 Operational Marketing / Product Launches
- Content Creation Strategy
- Landing Page Copywriting / Product Page / Email Marketing / Social Ads / Google Ads
- LinkedIn Ghostwriting
- Copywriting Training for your teams
🎯 MY EXPERTISE ALLOWS YOU TO:
- Gain visibility
- Gain credibility
- Boost your conversion rates
- Build loyalty and engage your audience
✅ MY STRENGTHS:
+15 years of Marketing experience in large companies:
👉 7 years at the #1 high-end haircare brand: GHD
👉 6 years at the 3rd largest French dermatological laboratory NAOS BIODERMA
Adaptability and ability to handle complex subjects
360 Strategic Vision
Expert copywriting in dermo-cosmetics
Structured work, respect for deadlines and data
Smooth communication
Have a Marketing project?
⏳ I invite you to contact me on Malt, I will respond quickly.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- Laboratoires Expanscience MustelaExpert - CRM Campaign Copywriting and DesignFASHION AND COSMETICSSeptember 2025 - Today (9 months)Lyon, FranceAs part of my work for Mustela, I support the corporate subsidiary in defining and deploying its CRM strategies for France and other group subsidiaries. I am involved in strategic thinking, structuring email journeys, writing content in French and English, as well as integrating and optimizing campaigns in Klaviyo. My role is to transform editorial highlights into coherent, engaging relational experiences aligned with the brand's expert and caring positioning.
- Terre & PeauCopywriter, Marketing Strategy ConsultantFASHION AND COSMETICSSeptember 2024 - November 2024 (3 months)Lyon, FranceStrategic consulting mission to help the brand increase its B2B lead acquisition (Beauty Institutes & SPAs):
- Persona study and creation of target customer profile
- Optimization of the acquisition funnel via Instagram and sponsored ads
- Copywriting of the brand's sales pitch, advertising messages, and CTAs
- Implementation of follow-up emails and WhatsApp messages
- NAOS (Bioderma - Institut Esthederm - Etat Pur)Marketing Pole Manager - Bioderma / Institut Esthederm / Etat-PurHEALTH AND WELLNESSSeptember 2018 - July 2024 (5 years and 10 months)Lyon, FranceDevelopment and implementation of operational marketing strategy:- Elaboration of the Marketing Plan- Definition and orchestration of the annual operational strategy- Product launch management- Smooth and impactful execution of the 360 marketing plan across all channels.- Definition of Editorial Calendar for Newsletters / Email Marketing- Email Marketing copywriting- Development of sales tools and communication materials- Product argumentation copywriting- Monthly KPI analysis and monitoring- Implementation of product & scientific studies- Organization of conferences and events- Marketing budget management- Sales force animation- Management of 2 people
Reviews
Recommendations
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Education
- Copywriting / Persuasive Writing Techniques / Psychology and Neuro MarketingCopyTraining2024Copywriting
- Copywriting and Web WritingLiveMentor2023Copywriting