Sabrina Burtscher

Since early 2025, I have been working as a freelance graphic designer, supporting companies and brands in developing strong visual concepts. My focus is on branding, layout, and implementation in digital and traditional media – from social media and campaigns to print products. I guide projects from the initial idea to final artwork, emphasizing consistent brand identities, creative storytelling, and high design quality.

In my role at Novo Nordisk, I was significantly involved in the development and execution of several campaigns – including an unbranded campaign, a branded campaign, and a patient campaign. I managed projects from concept to final implementation across print and digital formats.

My responsibilities included designing brochures for the product launch of Awiqli, explaining the drug and its application, as well as accompanying materials for clinical practice, such as tags for patient beds indicating medication intake. Furthermore, I contributed to numerous other launch materials that facilitated the successful introduction of the product.

Collaboration with the overarching strategy team. Concept development and long-term implementation of campaigns for agency clients. Design of detailed and visually appealing illustrations for various media formats, including digital platforms, print materials, and marketing collateral. Development of animations and static layouts for digital media, including motion graphics for social media, web banners, and multimedia presentations. Support during photo shoots – including on-set coordination and logistical management – as well as involvement in the post-production process to refine and finalize visual content according to creative and client-specific standards.