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About Sabrina

Revenue Growth & Client Strategy leader operating at the intersection of Enterprise SaaS Sales, Customer Success and Strategic Advisory, translating data and insights into solutions and strategies that deliver revenue impact.

With 20+ years of experience across AI-powered analytics, customer intelligence, market research, consumer insights, CX, VoC, social media and digital marketing, I connect go-to-market strategy, customer value and execution across the full customer lifecycle, from acquisition to retention and expansion.

I'm a trusted advisor to C-suite leaders and CEOs, supporting strategic initiatives around growth, transformation and customer-centric strategy.

My focus:
- Driving enterprise growth through AI-driven insights and customer intelligence
- Shaping GTM strategy and enterprise SaaS sales in complex environments
- Advising C-suite leaders and executive teams on growth, innovation and transformation
- Aligning global cross-functional teams to maximise delivery excellence and commercial impact

Experience covers MarTech, CXTech, FinTech, Banking, Retail, Luxury, Healthcare, Pharma, F&B, Hospitality and global media, supporting leading enterprise brands.

International expertise EMEA, APAC, US
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Lille (up to 50km)

Experience

  • Talkwalker Hootsuite (MarTech, CXTech)
    Director, SaaS Sales & Account Management - APAC
    TECH
    January 2024 - June 2025 (1 year and 5 months)
    Dubai - United Arab Emirates
    Achieved 108% of the 2024 ARR target, including 146% in Q3, by developing and executing the regional sales strategy and securing multiple net-new logo wins

    Closed a $167K multi-year deal and expanding the account by 16% within 4 months

    Managed the full SaaS sales lifecycle across Enterprise clients from discovery, negotiation, closing complex deals to onboarding, adoption, retention and expansion

    Led and orchestrated cross-functional collaboration with pre-sales, CSM, product, legal, professional services, partner agencies to design tailored and creative solutions
  • Talkwalker (MarTech, CXTech)
    Associate Director, SaaS Sales & Client Growth -Worlwide
    TECH
    June 2022 - January 2024 (1 year and 7 months)
    Dubai - United Arab Emirates
    Drove 30% revenue growth by designing and scaling new insights-led services, leading global matrix teams: sales, presales, CSM, solution consulting, product, marketing


    Structured and closed a $95K enterprise deal (+45% vs initial scope) by integrating SaaS platform and insights services into a higher-value client offering

    Achieved 100% client renewal rate and 15–30% upsell/cross-sell growth per account

    Provided global sales enablement programs, coaching teams on value proposition and insight-driven storytelling
  • Talkwalker (MarTech, CXTech)
    Senior Strategic Solutions & Insights Consultant – EMEA
    TECH
    June 2021 - June 2022 (1 year)
    Dubai - United Arab Emirates
    Transformed the acquisition of a research company into a new source of revenue by creating an innovative consumer & market insights delivery service

    Scaled the Professional Services department: collaborated with C-suite to define creative services, refine GTM strategy, strengthen value proposition, hire consultants


    Directed 30+ social insights and market intelligence programs for luxury, beauty, retail brands ($9M+), delivering recommendations and driving +42% cross-sell in services

    Established unified scalable post-sales operating models, aligning CSM, sales, support, pre-sales and partner agencies to improve delivery and customer outcomes

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Education

  • Bachelor's degree in
    CNAM Paris
    2018
    Bachelor's degree in
  • Media Strategy & Digital
    IMCI
    2021
    Media Strategy & Digital

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