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Sabrina BalbuenaSB

Sabrina Balbuena

Premium and Luxury Branding & Strategic Design

€300/day
Marbella, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sabrina

Strategic design and branding for premium and gourmet brands in the food and beverage sector.

I help brands in the gourmet and premium sector reduce purchase friction and attract better leads through strategic branding.

I have worked on fashion, real estate, and gourmet food projects, alwayswith a clear focus: that design generates tangible results to increase sales, trust, and positioning.

If you need strategic design that drives your business, that's where I come in.

Services:
– Presentations for investors and clients
– Strategic branding for premium and gourmet brands.
– Packaging and visual design oriented towards conversion.

I work with you so that your brand not only looks visually appealing but also sells more.**

Visit my website and portfolio.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Marbella (up to 10km)

Experience

  • SMH Real State
    Strategic Design & Branding
    REAL ESTATE
    December 2020 - March 2023 (2 years and 3 months)
    Marbella, Spain
    Redesign of all graphic material for online and offline marketing with the aim of attracting leads and clients with higher purchasing power for properties ranging from €500,000 to €2,000,000.

    Together with the marketing department, we worked on key concepts that would be used to design templates for the following media and formats:

    -Property brochures
    -Facebook Ads banners.
    -Social Media Designs
    -Digital banner designs for ads in El País and other digital magazines and newspapers.
    -Double-page ad designs for digital magazines.
    -Digital and print magazine design.
    -Merchandising and graphic material for trade fairs and events.

    With the new image and visual style that I worked on for all communication, promotion, and marketing materials, we managed to increase the number of leads in Meta ads, the number of clicks in newsletters, and sell out magazine stock at real estate trade fairs and specialized events in both Spain and Sweden.
    Graphic Design Print Graphic Design
  • IbericaCapital Partners
    Strategic Design
    CONSULTING AND AUDITS
    March 2023 - Today (3 years and 3 months)
    Marbella, Spain
    Design of presentations for financing and securing investors for renewable energy projects and sustainable real estate projects.

    Since 2023, I have been creating presentations in PowerPoint and PDF for the acquisition of new investors and private capital, as well as public grants for renewable energy projects, and project reports for internal information and potential investors.
    Presentations PowerPoint Adobe InDesign
  • D'Oliva
    Strategic Design for Packaging
    RETAIL (SMALL BUSINESS)
    January 2025 - June 2025 (5 months)
    Málaga, Spain
    Creative direction for the design of a gift box for premium olive oil, including the complete unboxing experience.

    -Gift box design with exclusive illustration
    -Custom tissue paper with exclusive pattern
    -Custom silk ribbon with logo
    -Thank you card with exclusive illustration
    -Business card with exclusive illustration
    -Stickers and labels with exclusive illustration and logo

    In this project, I designed the illustrations and exclusive pattern, as well as prepared all files for printing and sourced and advised on suppliers for my client.

    With this new design, we managed to increase sales during the summer season, as 2 out of 3 customers who bought in the physical store requested a gift box.
    Drawing Digital Drawing Print Graphic Design Adobe Illustrator Adobe Photoshop

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Education

  • Higher Technician in Graphic Arts and Design and Illustration
    Escuela de Arte Gran Canaria
    2010
    Diseño gráfico, ilustración y artes gráficas de preimpresión

Certifications

  • Digital Marketing
    SEPE
    2019
    Social Media and E-commerce
  • UX Design
    Google
    2022
    Prototype Web Design Responsive Design Foundation of UX Design User Research User Testing UX Design Wireframes

Skill set

Categories