Freelancer profile translated to English.
Back to original languageAbout Sabrina
Website: synaprocess.fr
Most of the leaders I support work hard, but within a poorly structured system: information is scattered, tools are misused, and everything rests on them.
I have worked directly at the heart of the business, in environments where organization is a necessity.
My role is not to make things look pretty or to advise from afar.
It is to build a system that works on a daily basis and makes teams autonomous.
Does your company have potential, but your processes are holding you back?I build the systems that unlock your growth.
Whether you sell services, transport, or physical products, success rests on two pillars: asmooth customer journeyand an **automated internal process**.
Here's how I transform your daily life:
1. Process Design & Automation
I replace your complex Excel files and repetitive tasks with intelligent tools.
Data Architecture: Creation of tailor-made management bases (CRM, project tracking, inventory management).
Digitized Customer Journey: From contact to invoicing, I create smooth funnels for your clients (automated sending, client interfaces, appointment booking).
2. Customer Experience & Operational Marketing
A system is useless if no one enters it. I combine technology with design to capture your prospects.
Conversion Strategy: Creation of purchasing journeys (physical or digital), materials, and automated follow-up.
Brand Consistency: I ensure that every customer touchpoint exudes professionalism.
3. Sourcing & Supply Chain (Large Import / International)
For those who sell products, I secure the source.
Strategic Sourcing & Factory Audits: Finding reliable international partners.
Product Engineering: Range design, technical specifications, and quality control.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Groupe HAIER (Electroménager)Product ManagerMay 2023 - January 2025 (1 year and 8 months)Market analysis and benchmarking. Launch of new product lines. Increased online visibility and deployment of 360° campaigns. Activation and promotion. Marketing presentations and sales pitches. Design of marketing tools and training materials for sales teams.
- CTRL Paris (Agence Marketing Digital)Business Development ManagerJanuary 2021 - April 2023 (2 years and 3 months)Management of the commercial strategy, generating a +30% revenue growth. Management of a team of 7 salespeople and creation of internal processes. Implementation of prospecting tools and CRM automation (Salesforce). Development of targeted marketing strategies for customer acquisition and retention. Project management for a variety of clients (start-ups, B2B, and B2C), budget monitoring. Creation and implementation of specifications. Coordination of internal and external teams and adherence to deadlines.
- 014 France (Agence Marketing Opérationnel et Promotionnel)Account ExecutiveJanuary 2020 - January 2021 (1 year)Management and optimization of the client portfolio. Development of innovative loyalty mechanics. Implementation of commercial strategies and B2B prospecting, resulting in +20% new contracts. Management of digital projects and coordination of promotional campaigns. CRM optimization for prospect tracking and follow-up.📈 RESULTS & IMPACT 🌟 Redesign of the oven and refrigerator range. 🌟 +30% revenue in 1 year thanks to a targeted commercial strategy. 🌟 +20% of contracts signed in 1 year through sales pipeline optimization. 🌟 Improved customer conversion by automating CRM and adapting sales messages.
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Education
- MBA in Web Marketing Strategies & Digital CommunicationISG2024MBA en Stratégies Web Marketing & Communication Digitale
- Certification in Project Management (Agile, Scrum, Kanban)26 Academy2022Certification en Gestion de Projet (Agile, Scrum, Kanban)