Sabrina B.

Strategic and creative support for an e-commerce brand to enhance its upscale image and desirability.

Participation in the development of the brand's overall image through the creation of concepts, brand experiences, and coherent visual universes aimed at supporting its growth and affirming its positioning.

Key contributions:

– Strategic thinking and development of creative concepts for launches, seasonal campaigns, and key commercial periods

– Design of brand experiences and immersive universes for pop-up stores and events

– Art direction recommendations to strengthen visual consistency and the brand's premium perception

– Development of merchandising, customer experience, and in-store journeys

– Design of packaging and communication materials to enhance the perceived value and desirability of collections

– Creation and adaptation of visual universes across various physical and digital touchpoints

– Evolution of certain visual identity elements to support the brand's growth and upscale strategy

– Creation of patterns and graphic elements integrated into collections and products

– Contribution to the overall coherence of the brand image across all customer touchpoints and experiences

Founder and art director of The24Events, a premium stationery house specializing in brand universes and customer experience.

Creation, development, and positioning of the brand since its launch: definition of storytelling, overall art direction, offer development, upscale strategy, and building a coherent brand experience.

Intervention across all brand touchpoints to enhance its desirability, perceived value, and positioning with a premium clientele.