Freelancer profile translated to English.

Description

Are you looking for a performance-oriented digital marketing expert, capable of managing your acquisition, conversion, and loyalty strategies from A to Z?

With over 14 years of experience in data agencies and with major clients, I help brands implement data-driven, measurable, and profitable strategies, in both B2C and B2B.

I work across all online and offline acquisition channels: SEA & Google Ads, Social Ads, affiliate marketing, display, video, segmented TV, audio, lead generation, retargeting, data enrichment and quality, and CRM programs.

My approach is based on fine KPI analysis, continuous campaign optimization, and a thorough understanding of GDPR and deliverability issues.

What sets me apart: a global strategic vision combined with strong operational execution capabilities. Accustomed to working cross-functionally (creative, tech, data), I transform your business objectives into high-performing media plans, with controlled budgets and concrete results.

I can assist you with projects such as:

Definition and management of digital acquisition strategies
Management and optimization of multi-channel campaigns
Implementation of performance-based programs (CPA, affiliate marketing)
Structuring of tracking, reporting, and dashboards
GDPR audit and compliance
Redesign of data & media offerings

**Objective**: to generate sustainable growth through data-driven decisions.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ISOSKELE
Digital Consultant B2C
DIGITAL AND IT
January 2019 - September 2025 (6 years and 8 months)
Paris, France
Isoskele is the data marketing and communication agency of the La Poste group. I supported over 200 clients in implementing their online and offline digital strategies.

COMMERCIAL FOLLOW-UP AND MARKETING ACTION PLAN DEVELOPMENT

Expertise in marketing channels with a performance objective: Affiliate marketing, SEA & Google services, segmented TV and IPTV/OTT, Video, Lead Generation, Social Ads, Data Enrichment, Data Quality, Audio, Display, Retargeting, Relationship Programs (CRM animation).

Definition and construction of client strategy across online and offline channels (objectives: awareness, traffic, conversion, loyalty).

Budget construction, commercial brief, and media plan development.

MONITORING OF ACTIONS TAKEN

Cross-functional work with various departments (creative studio, technical, and production).

Definition of marketing activity monitoring and reporting tools.

Development of dashboards and activity reports. Management of technical implementation (tagging plan) and creative (landing pages, TV and audio spots, banners, videos…).

Analysis of results and campaign optimization.

OTHER ACTIVITIES

Creation of an affiliate structure using a white-label technological tool to manage performance-based campaigns.

GDPR compliance of the technological tool and legal certification.

Listing of all CPA-certified partners.

Marketing of the performance-based offer to the La Poste commercial network nationwide.
CRM Digital Transformation Media Planning
notify
DATA & MEDIA Sales Manager
DIGITAL AND IT
January 2017 - January 2019 (2 years)
Paris, France
Management of a team of 2 Account Managers.

Client support on digital acquisition strategies.

GDPR compliance (partner support, tools, and audits).

Redesign of the partner dashboard (Media and Data).

Negotiation and implementation of data monetization partnerships with major audience platforms (Prismamedia, M6, Webedia…).

Rigorous budget management, KPI monitoring, and daily reporting.

Optimization of the deliverability environment.

Management and animation of a publisher network: KPI monitoring, reporting, and invoicing.
NOTIFY
Account Manager
DIGITAL AND IT
January 2014 - January 2017 (3 years)
Paris, France
Management and optimization of acquisition campaigns for several brands such as Dior, Carrefour, Princesse tam.tam, DIOR etc. (+300 clients).

Deployment and performance monitoring of campaigns in the following markets: France, Italy, Spain, Netherlands, Switzerland, Germany, and Belgium.

Management and recruitment of internal databases. Other channels: Social Media (+Influencer Marketing), Display, Co-registration.
Lead Generation Digital Recruitment Database Management Display Ads Co-registration