Sabine Vidrike

I help B2B and industrial companies build clean, scalable commercial operations by aligning their CRM, processes, and teams around a shared way of working. My work sits at the intersection of Revenue Operations, CRM architecture, lead lifecycle design, and cross-functional alignment. If your funnel lacks visibility, your data quality is inconsistent, or your handovers between Marketing, Sales, and Customer Success feel unclear, this is where I step in.

I bring more than seven years of experience leading global CRM and Marketing Operations initiatives in complex, multi-market environments. I specialize in diagnosing where processes break down, designing structures that people actually follow, and implementing systems that support predictable, high-quality growth. My strengths include lead management, scoring and routing, attribution modeling, lifecycle mapping, demand engine foundations, and building governance frameworks that keep your data clean and your teams aligned.

Typical projects I handle include CRM audits and redesigns, Salesforce/Pardot or HubSpot optimization, lead flow and qualification overhauls, marketing automation setup, attribution and reporting frameworks, and cross-functional workshops to establish ownership and SLAs. I also work as a fractional RevOps or CRM lead for companies needing senior expertise a few days per week.

My focus is always the same: create clarity, remove friction, and give your commercial teams the structure they need to perform at their best.