Freelancer profile translated to English.
Back to original languageAbout Sabine
đŹ About
I support brands, artisans, and creators in realizing their digital universe, from conception to launch, and through to mastering their online store.
My mission: to transform your ideas into concrete, sustainable, and autonomous tools.
đ What I bring to my clients
- Aglobal visionof the project (UX, SEO, content strategy, visual identity)
- **Human and transparent support**, step by step
- Scalable solutionsadapted to the budgetsof VSEs/SMEs and independent creators
đȘ My Approach
Over the years, I have supported many entrepreneurs whose projects were promising but fragile due to a lack of marketing resources.
This experience has taught me to create **sites designed to last**, where each feature has meaning and each expense is justified.
I like to make digital accessible, clear, and enjoyable. My approach combines pedagogy, aesthetics, and pragmatism: I design functional, optimized, and easy-to-administer websites, aligned with your values and means.
đŒ Areas of Intervention
- PrestaShop e-commerce creation/redesign
- WordPress showcase sites
- SEO optimization & content strategy
- Digital project management
- Maintenance, training, technical support
- Ergonomics & user experience consulting
đ« My Philosophy
I believe that the success of a web project relies on listening, clarity, and trust.
Each mission is above all a human collaboration, where I put my skills at the service of a common vision.
No jargon, no unrealistic promises, but concrete and sustainable solutions, at your pace.
đŹ Want to talk about it?
Let's discuss your project over a virtual coffee â
English
Native or bilingual
Spanish
Basic
French
Native or bilingual
Can work on-site
Dax (up to 50km), Paris (up to 100km), Bordeaux (up to 100km), Toulouse (up to 100km), Bayonne (up to 100km)
Experience
- L'Odyssée VTCGlobal Redesign of Showcase WordPress SiteTRANSPORTATIONOctober 2019 - January 2020 (4 months)Saint-Jean-de-Marsacq, FranceFull support for the redesign and optimization of a private transport service (VTC) website, including strategy, design, technical aspects, and SEO.
đ„ïž WordPress
- Graphic and structural redesign of the showcase site
- Installation and configuration of necessary plugins
- Implementation of a VTC booking system with secure online payment
- Iconographic research (royalty-free image banks) and optimization of visuals for the web
- Continuous improvements: updates, graphic and technical optimizations
- Definition and implementation of an editorial strategy for the blog
âïž Administration & Maintenance
- Complete management of domain names and hosting
- Preventive and corrective maintenance to ensure site stability and security
đ SEO & Optimization
- Resolution of duplicate content issues and penalty removal
- Writing and optimization of content according to best SEO practices
- Technical SEO audit and competitive benchmarking
- Personalized advice on best SEO practices
đ Google Ecosystem
- Creation and setup of Google Search Console for position tracking
- Complete overhaul and optimization of Google Analytics settings
- Optimization of the Google My Business profile to improve local visibility
đ± Social Media & Webmarketing
- Update and optimization of the professional Facebook page
- Implementation of an editorial strategy consistent with the brand identity
- Recommendations on management and distribution via Facebook Ads
- Development and deployment of an email marketing strategy via Mailchimp, with automated sending
Result?A more modern, fluid, and better-ranked website, offering a simplified user experience and autonomous administration tools for the client. - Princesse LiaDigital Project Manager & E-commerce â PrestaShop Online Store CreationHEALTH AND WELLNESSNovember 2018 - January 2020 (1 year and 3 months)Anglet, FranceComplete management of an e-commerce project, from conception to launch, including strategic consulting, website creation, and technical and marketing support.
đ Project Management
- Development of the project timeline and coordination of different stakeholders (providers, host, community manager)
- Technical and functional monitoring throughout the project
- E-commerce and webmarketing consulting
𧩠PrestaShop 1.7
- E-commerce site creation: choice of visual identity, integration, and configuration
- Selection, installation, and optimization of modules (HTML, CSS, PHP)
- Corrective and preventive maintenance
- Consulting on writing and SEO optimization of product sheets
- Debugging and resolution of technical issues
đïž WordPress
- Blog redesign: new visual identity, complete integration, and configuration
- Installation, update, and optimization of plugins (HTML, CSS, PHP)
- Continuous maintenance and anomaly resolution
đ SEO & Webmarketing
- Comprehensive SEO audit and competitive benchmarking
- Setup of Google Shopping (Merchant Center) and Facebook/Instagram Shopping
- Consulting and implementation of inbound marketing strategies
- Optimization of email campaigns and newsletters
đš Graphic Design & Visual Production
- Creation of over 250 product packshots, processing, and retouching in Lightroom and Photoshop
- Creation of print and digital materials: posters, flyers, booklets, banners, pop-ups...
- Hosting and domain name management
Result?A complete, high-performing, and coherent e-commerce site, supported by an effective content and visibility strategy across all digital channels. - 640 AeroGlobal Redesign of Showcase Site â Multi-Entity MergerAVIATION AND AEROSPACEJanuary 2019 - August 2019 (7 months)Bayonne, FranceComplete redesign of the institutional website for a company merging three distinct entities. Project managed from graphic design to launch, including the merger of several sites, visual redesign, and technical rationalization.
đš Visual Identity & Graphic Design
- Creation of a modern logo symbolizing the merger of the three entities (Illustrator)
- Development of the logotype graphic charter and visual variations (InDesign)
đ» Web Design & User Experience
- Creation of wireframes to define the structure and user journeys
- Mock-up and prototyping on Adobe XD
- UX/UI approach focused on clarity and navigation fluidity
đ„ïž WordPress & Integration
- Merger of three existing sites (2 WordPress + 1 Wix) into a single platform under WordPress
- Complete reorganization of the site structure and navigation optimization
- Installation, configuration, and updating of plugins
- Iconographic research and visual retouching
- Debugging and technical adjustments before launch
âïž Administration & Migration
- Complete management of hosting migration
- Backup and transfer of content from the three sites
- Coordination with technical providers to ensure a smooth transition
đ Project Management
- Writing of the specifications document and functional/technical specifications
- Schedule management using Gantt charts
- Project monitoring, coordination with clients and external stakeholders
Result?A unified, coherent, and modern website, offering better visibility of the overall offering and simplified administration for the internal team.
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Education
- Master in Web Project Management and Website DesignCCI Bayonne - Basque Country2019- Gestion de projet, rédaction de cahier des charges - CMS : WordPress (et Woocommerce), Prestashop - UI-UX Design : Webdesign, responsive design et ergonomie - Intégration et développement : HTML5, CSS3, Bootstrap, PHP, mySQL, Javascript - Photoshop, Illustrator - Webmarketing et marketing stratégique - Community Management et communication online - Référencement naturel et SEA - Audit de sites
- Certificate in Multimedia Design & ProductionASFO-GRIVO2002Développement de sites web : HTML, ASP, mySQL, Dreamweaver Graphisme : Photoshop, Illustrator Administration de systÚmes et réseaux informatiques