Freelancer profile translated to English.
Back to original languageAbout Sabine
Your interface is costing you customers. I'll show you exactly where and why.
I am a UX Designer & UX Researcher specializing in e-commerce and SaaS for over 6 years. 75+ projects completed.
I don't just design interfaces – I identify what's holding your users back and fix it.
My approach is simple:audit, design, measure, improve. In that order. Always.
What does this look like in practice?
For Costockage, in collaboration with the BoostConversion agency: redesign of key user journeys, strategic pages, and landing pages. Results: +23% leads, +213% conversion.
My areas of expertise:
— UX Audits (I find what your analytics don't tell you)
— User Research (interviews, tests, actionable insights)
— Conversion-oriented design - CRO
— Landing pages that turn traffic into results - Neuromarketing / CRO
— Integration of AI tools to deliver faster, without sacrificing quality
I work in close collaboration with project teams. Clear communication, structured deliverables, results tracking.
Do you have an underperforming user journey? Let's talk.
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Toulon (up to 50km), Marseille (up to 50km), Aix-en-Provence (up to 50km), Nice (up to 50km), Lyon (up to 50km)
Experience
- Pastel Services
On Malt
UX Designer - AB Tests and CROE-COMMERCEMarch 2026 - May 2026 (1 month)Paris, FrancePastel has several dating sites. AB tested traffic: 400k visitors/month.Mission ObjectiveTo support Pastel in implementing a robust A/B testing protocol to optimize the subscription funnel and increase sales.Approach- Interviews with management and stakeholders- In-depth analysis of GA4 and Hotjar- Interviews with users of the dating site- Development of a robust A/B testing protocol for the subscription process- Implementation of 4 A/B tests- Analysis and presentation of test resultsResults Obtained- Highlighted previously unstudied friction points- Better understanding of user needs and expectations- Increase from 1.9% to 10.19% of users reaching the last page of the funnelStack:Teams, GA4, Hotjar, internal testing stack, Google Slides - HelloproUser Research - Macro understanding of purchasing behaviorTECHMarch 2026 - March 2026Paris, FranceHelloPro is a platform for easy and personalized matching between professionals and suppliers for professional equipment purchases.Mission ObjectiveTo support HelloPro in implementing a continuous user research protocol to constantly test new features launched. CRO improvement proposals based on test results.Approach- Interviews with management and stakeholders- 8 user interviews (organized and guerrilla recruitment)- Qualitative analysis of interviews, JTBD, competitive benchmark- Development of personas, journey maps, and UX/CRO recommendations- Clear deliverables presented to management to align strategy and roadmapResults Obtained- Highlighted previously undiscovered friction points- Better understanding of user needs and expectations- Solid foundation for continued improvement of form results.Stack:GoogleMeet, Figma, GA4, Dovetail, Notion
- PAB ÉDITIONSAudit of the EcoTree.green websiteE-COMMERCEFebruary 2026 - February 2026Amsterdam, NetherlandsEcoTree is an online platform that allows individuals to buy trees and companies to finance reforestation projects (carbon offsetting, CSR).Mission ObjectiveTo audit the B2C and B2B user experience (mobile and desktop) to identify conversion blockers and propose UX/CRO optimization levers, with a focus on the subscription process (80% of B2C revenue).Approach- Analysis of GA4 data (purchase funnel, acquisition, demographics)- Development of 6 personas enriched with analytics data- Comprehensive UX audit of key journeys: homepage, catalog, subscription, gifting- Technical audit (Core Web Vitals, PageSpeed)- Competitive benchmark- 109 prioritized recommendations with impact estimation- Deliverables presented to management (C-level) to inform the product roadmapExpected Results- Identification of the main friction points in the B2C and B2B funnels (product view rate at 1.17%)- Actionable prioritization: 10 quick wins, 55 short-term optimizations, 29 medium-term optimizations- Strategic foundation for improving conversion rates and guiding UX evolutionStack:Figma, GA4, Notion, Google Sheets
Reviews
Mickaël
COO - Pastel Services
Reviewed on 6/1/2026
Sabine was a real asset in meeting our needs. She quickly understood our expectations, was proactive with great autonomy, and carried out the entrusted mission with seriousness and efficiency. We are fully satisfied with her support.
Pierre-Antoine
UX / CRO - PAB ÉDITIONS
Reviewed on 3/6/2026
Thank you to Sabine for the high-quality UX / CRO audit for one of our clients. All defined needs and deadlines were met. I want to highlight the quality of the oral presentation, which was conducted entirely in English. I recommend!
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Education
- MSc Data Analytics and Digital BusinessEDHEC Business School2018
- Bachelor Digital MarketingEDHEC Business School2017The EDHEC BBA is an undergraduate bachelor covering several fields of management, law, marketing and corporate finance. Ranked 3rd in France. I focused on Marketing.
Certifications
- Google Analytics Individual QualificationGoogle2017
- IELTSBritish Concil2015