Freelancer profile translated to English.
Back to original languageAbout Sabine
Your interface is costing you customers.
-> I'll show you exactly where, why, and offer proven solutions to increase your conversion.
Nice to meet you! I'm Sabine, an UX Designer & UX Researcher specializing in e-commerce and SaaS for over 7 years. 75+ projects completed.
Goal:Not just to design interfaces. To understand your users to increase your conversion.
My approach is simple:precise definition of your needs, audit, design, measurement, improvement.
What does this look like in practice?
- Costockage (storage unit rental) collaboration with the agency BoostConversion: **+23% leads**, **+213% conversion**.
- Pastel (dating sites, 470k visitors/month):+14.4% salesin the first week of A/B Tests.
I specialize in:
- UX Audits (pointing out what your analytics don't tell you)
- User Research (interviews, personas, and empathy maps, actionable insights)
- UX Design for conversion-focused mockups - CRO
- A/B Tests
- Landing pages that turn your traffic into results - Neuromarketing / CRO
I work in close collaboration with project teams. Clear communication, structured deliverables, weekly results tracking.
Have a poorly performing funnel? Let's talk!
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Keywords:
UX, UX/UI, UX designer, CRO, e-commerce, product designer, UX Designer SaaS, UX/UI designer, web designer, freelance UX, freelance UX/UI, freelance UX, interface designer, UX redesign, mobile app design, website design, user experience, interface design, Figma mockups, design system, UX Research, User Research, Empathy Map, User Journeys.
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Toulon (up to 50km), Marseille (up to 50km), Aix-en-Provence (up to 50km), Nice (up to 50km), Lyon (up to 50km)
Experience
- Agicap
On Malt
UX/UI Audit of Agicap.com websiteSOFTWARE PUBLISHINGApril 2026 - June 2026 (1 month)Paris, FranceAgicap is a French platform for treasury optimization for mid-sized and large companies.Mission Objectives- Audit the mobile and desktop user experience on the Agicap.com website.- Propose a strategy for optimizing the user journey from arrival to demo request submission.- Build a strategy to increase conversion.Approach- Study and understand Agicap's precise needs.- Study personas and internal information.- Comprehensive UX audit of key journeys: homepage, catalog, product, demo request.- Technical audit (Core Web Vitals, PageSpeed).- Competitive benchmarking in France and abroad.- Prioritized recommendation table with impact estimation.- Redesign of the product page with optimized UX.- Deliverables presented to inform the product roadmap.Expected Results- Conversion strategy for mobile and desktop visitors.- Identification of key friction points on the main pages of the B2B funnel.- Actionable prioritization: 5 quick wins.Stack:Figma, Notion, Google Sheets, Claude - Pastel ServicesUX Designer - A/B Tests and CROE-COMMERCEMarch 2026 - May 2026 (1 month)Paris, FrancePastel operates several dating websites. Website traffic: 450k visitors/month.Mission ObjectiveAssist Pastel in implementing a robust A/B testing protocol to optimize the subscription funnel and increase sales.Approach- Interviews with management and stakeholders.- In-depth analysis of GA4 and Hotjar.- Interviews with users of the dating site.- Construction of a robust A/B testing protocol for the subscription process.- Implementation of 4 A/B tests.- Analysis and presentation of test results.Results Obtained- Highlighted previously unstudied friction points.- Better understanding of user needs and expectations.- Increase from 1.9% to 10.19% of users reaching the final page of the funnel.Stack:Teams, GA4, Hotjar, internal stack for testing, Google Slides
- HelloproUser Research - Macro Understanding of Purchasing BehaviorTECHMarch 2026 - March 2026Paris, FranceHelloPro is a platform for easy and personalized matching between professionals and suppliers for professional equipment purchases.Mission ObjectiveAssist HelloPro in implementing a continuous discovery user research protocol to constantly test new features launched. CRO improvement proposals based on test results.Approach- Interviews with management and stakeholders.- 8 user interviews (organized and guerrilla recruitment).- Qualitative analysis of interviews, JTBD, competitive benchmarking.- Construction of personas, journey maps, and UX/CRO recommendations.- Clear deliverables presented to management to align strategy and roadmap.Results Obtained- Highlighted previously undiscovered friction points.- Better understanding of user needs and expectations.- Solid foundation for continued improvement of form results.Stack:GoogleMeet, Figma, GA4, Dovetail, Notion
Reviews
A
Alana
Brand designer - Agicap
Reviewed on 7/16/2026
We hired Sabine for the UX/UI audit of our website. The entire project went perfectly, delivered on time with excellent communication between the different project stages despite setbacks on our end.
Mickaël
COO - Pastel Services
Reviewed on 6/1/2026
Sabine was a real asset in meeting our needs. She quickly understood our expectations, was proactive with great autonomy, and carried out the assigned mission with seriousness and efficiency. We are fully satisfied with her support.
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Education
- MSc Data Analytics and Digital BusinessEDHEC Business School2018
- Bachelor Digital MarketingEDHEC Business School2017The EDHEC BBA is an undergraduate bachelor covering several fields of management, law, marketing and corporate finance. Ranked 3rd in France. I focused on Marketing.
Certifications
- Google Analytics Individual QualificationGoogle2017
- IELTSBritish Council2015