You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Sabine LibertySL

Sabine Liberty

B2B Communication | Strategy | Concept | Change | PR

€1,040/day
Nürnberg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Sabine

External and internal communication & PR for business and technology topics

As a consultant for communication and public relations and as an interim manager, I support companies from industry and the mid-sized sector as well as public authorities. I am here for you when it comes to:

. Developing communication concepts and strategies
. Creating structures and measures in external and internal communication
. and managing processes to:

- Strategically plan and implement press and public relations nationally and internationally with a focus on results
- Clearly position products and brands in their target markets
- Develop consistent internal and external communication
- Position the company as a highly regarded opinion leader

I specialize in B2B communication and am as comfortable in technologically driven environments as I am in the consulting and service business.

After more than twelve years of professional experience as a senior geo-engineer in the construction industry and as a trade journalist in publishing, I started my freelance career in 2003 and founded my own PR and media agency. Since 2018, I have been working as an expert and interim manager for projects in communication, PR, and technical editing for traditional and digital media.

When it comes to:
. Achieving greater visibility and awareness in target markets as part of growth or market entry strategies

. Mitigating resistance and creating acceptance for change during change and transformation processes

. Realigning corporate communication to these requirements and making work processes more efficient to shorten lead times


My clients value the following of my competencies:

. Quick and thorough familiarization with demanding topics and issues, as well as exchange with experts and employees at eye level

. Expressive and understandable formulation of technical and complex issues

  • German

    Native or bilingual

  • English

    Fluent

  • French

    Conversational

Can work on-site
Nürnberg (up to 50km), Würzburg (up to 50km), Kreisfreie Stadt München (up to 10km), Frankfurt am Main (up to 50km), Stadtkreis Heilbronn (up to 50km)

Experience

  • LIBERTY MEDIENUNIKATE
    Freelance Expert and Interim Manager for Communication & PR
    PRESS AND MEDIA
    October 2017 - Today (8 years and 10 months)
    Nürnberg, Germany
    Freelance interim communication manager
    for project management and in-house assignments at client companies
    Assignments via personnel service providers or freelance direct engagement with the client in companies and agencies

    Assignments as:
    • Senior Communication Manager International Marketing & PR
    • Senior Account Manager Public Relations
    • Senior Project Manager Digital Media & Agile Methods (Scrum, Kanban, Jira, Confluence
    • PR Consultant

    Expert in online content and editing

    Public Relations Press and Public Relations Communication Concepts Communication Strategy
  • IU Internationale Hochschule GmbH
    Teaching as a Freelance Lecturer
    EDUCATION AND E-LEARNING
    September 2023 - May 2024 (9 months)
    Nürnberg, Germany
    Preparation, execution, and follow-up of virtual lectures for students at various locations in Germany

    Key aspects of the assignment:

    • Online teaching of theoretical and practical knowledge for the independent creation of a communication concept

    • Online teaching of knowledge on status analysis, SWOT analysis, target group and competitor analysis, goal definition, strategy development, measure development, and evaluation using a practice-oriented case study

    • Learning and teaching methods: Frontal teaching with PowerPoint presentations of the respective subject matter, combined with teaching via virtual whiteboard and group exercises in small groups via breakout sessions

    • Learning objectives: To guide students as a teacher and sparring partner through the course "Fundamentals of Communication & Public Relations" and to lead them to the goal of personally presenting a self-developed communication concept orally and in writing as part of a final examination
    Training Communication Concepts Public Relations Communication Strategy Knowledge Transfer
  • Concertare Beratungs- und Dienstleistungsgesellschaft mbH
    Content Expert Digital Media
    CONSULTING AND AUDITS
    May 2021 - August 2022 (1 year and 4 months)
    Burscheid, Germany
    The project in keywords:

    • Writing and editing German-language texts for weblogs, websites

    • Web-appropriate preparation of contributions

    • Online research

    • Creating SEO-compliant content

    Contribution to success:

    Time relief in updating the information offering
    SEO Texts Online Editing Online Journalism Online Research Keyword Research

Recommendations

Be the first to recommend Sabine

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Certified Trade Journalist
    Ernst-Klett-Verlag für Wirtschafts- und Bildungsservice GmbH
    2000
    Kaufmännische Ausbildung zur Fachzeitschriftenredakteurin für Print- und Online-Medien Schwerpunkte: Journalismus, Presse- und Öffentlichkeitsarbeit, Print-Redaktion, Online-Redaktion, Redigieren, Lektorat, Manuskriptbearbeitung, DTP-Publishing, Webseitenerstellung, Medienrecht, Lizenzrecht, kaufmännisches Rechnen im Verlags- und Medienwesen
  • Diploma in Geology
    Friedrich-Alexander-Universität Erlangen-Nürnberg
    1991
    Studium der Angewandten Geowissenschaften Schwerpunkte: Ingenieurgeologie, Hydrogeologie, Rohstoffe

Certifications

  • Certified Project Manager Digital Media
    Akademie der Deutschen Medien
    2018
    Kanban Strategies Scrum Conception Agile Project Management Customer Journey
  • Trade Journal Editor for Print and Online Media
    Ernst-Klett Verlag Wirtschafts- und Bildungsservice (Klett WBS) GmbH
    2000
    Print Media Online Editing Press Relations Editorial Planning Text Creation Editing Journalism

Skill set

Categories