Freelancer profile translated to English.

Description

Do you need a boost to tackle a merchandising project to leave an unforgettable memory for your customers?

As an expert Visual Merchandiser, I would be delighted to assist you!

Who am I?

• Expert Visual Merchandiser, 20 years of experience in various contexts: boutique network, Flagship, Popup, and showroom.

• +6 years Assistant Artistic Director, +7 years VM Coordinator, +7 years Field and Upstream VM

• 2 training courses: Space and Sales Decorator, Adult Trainer (FPA).

• I have worked within family-owned and international fashion houses, in the Luxury and High-end sector.

• Areas of expertise: Men's, women's, children's ready-to-wear and accessories.

The various positions held have allowed me to acquire extensive know-how.

This is why today I have decided to work as a freelancer.

My skills:

Window display scenography: designing and creating your window displays so that the customer is transported into your universe, using "storytelling" through composition, choice of materials, lighting, fabric movement... like a painting.

Merchandising expertise: proposing and defining the layout of your Collections while respecting your brand's DNA. I have developed an understanding of visual techniques and product presentation principles, allowing for an optimized customer experience and increased sales.

Creation of guidelines: my field work has allowed me to understand the usefulness and effectiveness of good communication through clear, illustrated, and detailed installation books.

Project and follow-up management: proposing ideas for window displays, store concepts, and interior decoration.

Training and management: raising awareness, training, and developing the merchandising skills of retail teams.

Let's talk about your project soon!

Sabine

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km), Lille (up to 10km), Rennes (up to 10km), Lyon (up to 10km), Nice (up to 10km)

Boutiques multimarques
Window Dresser
RETAIL (SMALL BUSINESS)
June 2024 - Today (2 years)
Paris, France
Monthly creation of window displays for multi-brand boutiques of Men's and Women's Ready-to-Wear - Formal and Sportswear
LE BON MARCHE
Referent Visual Merchandiser and Customer Advisor
April 2024 - August 2024 (4 months)
Paris, France
• Referent Visual Merchandiser: POPUP opening and regular merchandising follow-up
• Welcoming local and international customers while respecting the brand's high-end standards and offering a unique customer experience and impeccable service
• Advising customers, presenting the brand's universe and products through strong storytelling
• Contributing to the POPUP's performance by developing sales and meeting objectives
• Enriching and optimizing the customer database
• Participating in all essential actions for the proper functioning of the POPUP: managing deliveries, restocking, and stockroom organization
YELLOW STREET
Visual Merchandiser
October 2018 - December 2020 (2 years and 2 months)
Paris, France
Flagship 6 rue de Grenelle Paris 6th (200 m2) - Upstream & Field Position
Men's Formal & Casual Ready-to-Wear, Accessories
Coordination of merchandising projects for the opening of the 1st store with the YS concept
• Proposing ideas to the Image Director and architects on window displays, store concept (lighting, racks, checkout counter & packaging furniture), interior decoration (paintings, designer furniture, decorative paint) and showroom setup (organization, tidiness, cleanliness)
• Tendering, implementing selected suggestions, and managing external service providers, budget monitoring
Creation and implementation of visual identity
• Designing and implementing window displays in conjunction with the Image & Communication Department and the Retail Department; building a calendar of window display animations and mannequin looks
• Proposing and defining collection layouts with the Image Director
• Informing and co-leading the Retail team on Visual Merchandising directives
• Developing merchandising materials and visual identity tools: guidelines for window displays and displays, stationery and packaging charter, uniform charter, in conjunction with the Communication Director
Retail
• Sales: welcoming and advising customers to guide them towards YS silhouettes, monitoring KPIs and implementing corrective measures to improve results, implementing commercial promotions
• Management: acting as a liaison between the Manager and the team, training and developing their VM skills
• Back Office: managing deliveries, stock, restocking, inventory, and labeling