About Sabina
Freelance Marketing Consultant | Strategic Growth Partner | Digital Campaign Specialist
English
Native or bilingual
Experience
- MWG HealthDirector of Marketing, B2C ConsultancyJanuary 2023 - Today (3 years and 5 months)United KingdomExperienced in guiding B2B projects from inception to launch, successfully introducing a natural health product from the US to the UK market, targeting NHS enlistment. Sourcing and partnering with a UK-registered pharmaceutical company capable of producing to UK regulations and negotiating contract terms for sustainable, long-term success. Developing compelling B2B marketing materials to showcase the product's benefits, uses, and versatility, and creating a compliant, user-focused website for the UK audience. Crafting a comprehensive business deck for investors and stakeholders, detailing growth potential and projected ROI, to drive interest and support for future expansion.Director of Marketing, B2C Consultancy
- Be Pain Free GlobalHead of Charity PartnershipsJanuary 2022 - January 2023 (1 year)Los Angeles, CA, USAStrategy to grow and increase awareness in new markets of an online natural pharmaceutical company, a remote working role with occasional visits to the lab in America. Collaborating closely with company directors to optimise the business structure for greater efficiency and future-proofing. Restructuring the marketing mix, revamping website content, refining sales emails, managing social media, organising events, and promotions. Leading the development and execution of a comprehensive marketing strategy to increase affiliate recruitment, while reorganising the internal structure to ensure the company operated at an optimal level. Through targeted outreach to new online customers, increasing annual sales.Head of Charity Partnerships
- Islam Channel TV UKHead of Charity PartnershipsJanuary 2021 - January 2022 (1 year)Ilford, UKTV Campaign strategy, relationship management and coordinating TV campaigns across two language channels, for 20 charity partners. Creating tailored TV graphics, social media posts, and advertisements for each charity. Culminating in a record-breaking achievement, securing £1 million in donations during a single night of televised fundraising.
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Education
- BA (Hons) Business & MarketingManchester Metropolitan University HNDBA (Hons) Business & Marketing