Description

I have over 15 years experience in all areas of Digital Marketing; creative, technical and analytical.

My skill set is mostly used to build, project manage and launch new products, new teams or functions within digital agencies, and also new businesses - two examples include a 1000% increase in revenue, and co-founding a market leading UK organisation.

Most recently I have focused on central-agency operations and marketing operations; laying the foundations and scaffolding to maximise efficiency, effectiveness and revenues.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 20km), Huddersfield (up to 20km), Leeds (up to 20km), Bradford (up to 20km)

Open Partners
Ad Operations Director
January 2023 - April 2023 (3 months)
In this interim position I was responsible for the strategic development of a new department and products, crucial to a rapidly expanding agency. My activity included:
•Planning and executing the Ad Operations activity for clients, building the structures of a strong foundation
•Being Accountable for the revenue growth and business model of my own department
•Rolling out new processes to the wider business and introducing new products and revenue streams
•Taking the product to market across existing and new clients
•Maintaining existing best practices, ensuring continual delivery of best-in-class service to clients Clients Included: Greene King, Sytner Group, Just Go Travel Group
TrunkBBI
Operations Manager
June 2021 - January 2023 (1 year and 7 months)
I built a robust, integrated Data & Analytics Department and scalable new products to offer clients:
•Implementing new strategies and technology for existing clients, adding bespoke features to out-of-the-box solutions
•Applying new processes to existing functions, adding critical data-driven touchpoints to each team's strategic client decisions
•Providing replicable, sustainable, data-integrity-based solutions to creative tech and paid media products
•Designing Client Tiers and a Profitability-based SLA Matrix; evolving the business towards a product-based business model Clients included: Hollister Healthcare, Envirofone, and Halewood Artisanal Spirits
Dentsu Aegis Network
Analyst
September 2018 - September 2020 (2 years)
My initial position as a Google product specialist quickly evolved into a more strategic client services role, where my skills have allowed me to deliver above and beyond expectations for both my clients and colleagues:
•Creating a scalable business model against existing products and services
•Adding structures to existing work; creating a measurable, end-to-end product journey
•Introducing formal project management protocols in order to increase efficiency and production
•Standardising and aggregating tasks to create a manageable and flexible resource calendar and productivity schedule
•Writing tailored SLA contracts to suit the needs of individual clients while maintaining the best interests of the business
•Building a formal tech-support and reporting process
•Onboarding new program sand initiatives to drive collaboration and innovation Clients included: Co-operative (Group contracts, Food analytics), Dreams Beds, and Chartered Institute of Marketing