Sabah B.

I support entertainment, cultural, premium, and mass-market brands in transforming their positioning into integrated campaigns, social-first content, and high-performing media activations.

With 13 years of experience in Brand Strategy, Content Strategy, and Media Activation, I provide strategic recommendations and operational management, covering brand platforms, storytelling, editorial strategy, media planning, social media, influencer marketing, video content, and paid/owned/earned amplification.

My approach combines audience analysis, social listening, cultural insights, and media KPIs to build coherent, actionable, and measurable communication ecosystems.

Recent clients include: Warner Bros. Discovery / HBO, MAX, House of the Dragon, Sanofi, TF1 Factory, Publicis Live, Groupe Manifestory, Groupe S’cape, Karénaé, Edwart Chocolatier, EGG, and Agence Socialy.

I specialize in:

• Brand strategy and brand platform development;

• 360° campaigns and integrated activation strategies;

• Editorial strategy, storytelling, and brand content;

• Social media strategy, social-first content, UGC, and influencer marketing;

• Media planning, paid social, and content amplification;

• Responding to RFPs, 360° concepts, and strategic recommendations;

• Creative direction, agency coordination, and production management;

• Performance measurement: reach, engagement, VTR, traffic, conversion, and ROAS.

I work in French and English with advertisers, agencies, and communication, marketing, and brand content teams.

Senior Brand, Content & Media Strategist — Freelance

March 2016 – Present | Paris

I assist brands, agencies, and marketing teams with brand strategy, editorial strategy, integrated campaigns, social media, and media activation challenges.