Freelancer profile translated to English.

Description

Media & editorial strategist with 13 years of experience, specializing in media planning, social media amplification, display & content.

I design data-driven omnichannel strategies, articulating paid / owned / earned, conversion funnels, and editorial activation.

I combine insights, social listening, segmentation, personas, and media KPIs to transform business objectives into audience strategies, media plans, and high-performing content ecosystems.

Expert in copywriting & social-first scripts, I adapt messages to platforms (paid & organic), plan their distribution, supervise production, and drive continuous optimization with creative, media, and data teams.

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 11e Arrondissement (up to 50km)

PUBLICIS LIVE
Brand Strategist & Editorial Director
January 2024 - January 2025 (1 year)
• Development of strategic recommendations for editorial campaigns.
• Design and structuring of brand narratives, storylines, and communications.
• Writing of scripts, briefs, and performance-oriented creative materials.
• Coordination of content, creative, and production teams.
EDWART CHOCOLATIER
Creative & Media Strategist
January 2024 - January 2025 (1 year)
• Strategic repositioning of the brand and definition of the platform (discourse, storytelling, tone, narrative pillars).
• Management of social media strategy: editorial line, planning, social-first scripts (Reels/TikTok), UGC & influence.
• E-commerce audit & behavioral analysis (Clarity): identification of UX friction points, SEO recommendations, user journeys & content.
• Construction of the editorial & media calendar, organic & paid amplification, performance optimization (Analytics, Ads, social KPIs).
• Creative & digital coordination (Art Direction, IT, editorial) and support for visual rebranding.
HBO / WARNER BROS. DISCOVERY
Senior Media & Content Strategist
January 2023 - January 2024 (1 year)
• Strategic management of the MAX platform launch in Europe and Season 2 of House of the Dragon (France).
• Definition of Paid / Owned / Earned activation plans & social-first strategy.
• Construction of the editorial and media calendar, optimization of narratives & assets according to audiences and markets.
• Coordination with media, creative, influence, PR & event teams.
• Scriptwriting & creative recommendations for social-first content and community videos.
• Performance monitoring: ROAS, qualified reach, VTR, engagement, continuous optimization.
• Event activation (premiere at Théâtre du Châtelet) & digital amplification.