Freelancer profile translated to English.
Back to original languageAbout Ryzwan
👋 Hello, I'm Ryzwan.
Senior Product Manager with 8+ years of experience in B2B and B2C products: at the intersection of Product Delivery, Data, and real business constraints.
I spent several years at Jellysmack, a hyper-growth scale-up, where I led a Tribe of 3 cross-functional squads (100+ people) and delivered ML platforms that detected and activated 500+ content creators per month. There, I learned what it means to operate under pressure, at scale, with total ownership.
Then, I went into builder mode.
Over the last 3 years, I've designed, launched, and run several SaaS products: from zero to real revenue. I managed paid acquisition (€100K+ in Google & Meta Ads), tracked key KPIs (MRR, CAC, LTV, churn), and made tough decisions with limited resources.
I shipped fast thanks to AI tools and vibe coding.
Some projects were killed. One was sold for €12K MRR. Two are still running today.
This period didn't pause my PM career: it accelerated it.
Today, I combine a corporate product vision with the velocity and resourcefulness of a solo builder.
What I bring to a mission:
👉 End-to-end ownership: from problem framing to production, metrics, and iteration
👉 Expertise in AI, ML, and data products: not as buzzwords, but as a delivery reality
👉 Growth instincts: I've managed campaigns, read dashboards, and optimized funnels myself
👉 Speed without chaos: I know how to ship fast while maintaining a product vision
My intervention formats:
Product Discovery · Framing & Roadmap · Delivery & Execution · Product Audit · PM Team Coaching
English
Fluent
Spanish
Native or bilingual
French
Native or bilingual
Gujarati
Native or bilingual
Can work on-site
Marseille (up to 30km)
Experience
- FlowriaSaaS Builder — Product, Growth & AI IndependentSOFTWARE PUBLISHINGFebruary 2023 - Today (3 years and 6 months)Marseille, FranceDesign, launch, and run several SaaS products from scratch to traction: applying rigorous product methodology in constrained, high-velocity environments.7 products launched. Some quickly killed (rapid invalidation as a product discipline). One exited at €12K MRR. Two are in production today with active subscribers.What I did concretely:-Paid acquisition: €100K+ managed on Google Ads & Meta Ads- Complete analytics stack: tracking, cohorts, MRR/churn dashboards- Constant trade-offs on key metrics: CAC, LTV, payback period- Solo building with AI tools (vibe coding) and technical partnerships depending on the projectsThis period strengthened my ability to ship fast, invalidate without attachment, and maintain a product vision even in full execution mode.
- FangameProduct Manager — Gamified Experiences PlatformSOFTWARE PUBLISHINGNovember 2024 - October 2025 (11 months)FranceFangame is amarketing gamification SaaS platformdesigned as a modular product allowing brands and agencies to transform audience engagement into measurable acquisition and conversion.Role
- Definition of product vision and market positioning
- Platform design (UX, user flows, mechanics, product logic)
- Feature prioritization and build vs. impact trade-offs
- Product delivery management with the tech team
- Implementation of key metrics (activation, engagement, conversion)
- Market testing, rapid iterations, and go-to-market adjustment
Problems Addressed- Low audience engagement
- Difficulty qualifying leads at scale
- Low conversion from traditional marketing campaigns
Product Approach*Experience-driven productlogic (mechanics, rules, feedback loop)- Design of reusable modules (games, contests, scoring, rewards)
- Simple integration into existing marketing stacks
- Driven by business performance, not "features"
Success Metrics- Engagement and participation rates
- Volume and quality of leads generated
- Impact on conversion and retention
Fangame is designed as a **product**, not a one-off marketing campaign: scalable architecture, catalog + custom logic, and ROI focus for large accounts and agencies. - JELLYSMACKLead Product Manager - Data & Machine LearningENTERTAINMENT AND LEISUREMarch 2020 - February 2023 (2 years and 11 months)Levallois-Perret, FranceJellysmack is an international scale-up specializing in the detection, support, and monetization of content creators at scale, through proprietary data and AI platforms.Role & Responsibilities*Lead PM of a Tribe composed of 3 squads(cross-functional organization)
- Definition and execution of product strategy with a strong focus on ROI and data
- Coordination of22 profiles(PM, Data Scientists, Front/Back engineers, Business Analysts, Designers, QA)
- Facilitation of product rituals (discovery, delivery, prioritization, trade-offs)
- Continuous improvement of product and tech processes
- Permanent interface between international business, data, and engineering teams
Key Achievements*Development of a detection product for high-potential creators→ Identification of future stars by platform and vertical→500+ creators signed via the product→1,000 creators/month detected and automatically fed into the CRM*Implementation of a creator revenue prediction model→ Replacement of intuitive decisions with a data-driven model→Correlation coefficient R = 0.8→ Direct impact on financial planning and Sales objectives*Design of advanced ML models→ Emerging talent detection model (time series)→ Content categorization model (supervised learning)→Accuracy R ≈ 0.7*Creation of a Facebook acquisition optimization product→ Proprietary model for ad spend recommendations→ Optimization of targeting and acquisition performance*Organizational Scaling→ Contribution to structuring an international tech team→ Growth from5 to 25 peoplein the product/tech scope in2.5 years→ Context of global hypergrowth (approx. **250 → 1300 employees**)
Reviews
Thomas
Nanxia
Reviewed on 9/4/2018
Ryzwan contributed to the creation of our online editor Pygmento. He implemented the Agile methodology from scratch to enable us to move forward efficiently. Thanks to his expertise, the project was a success. He was able to gather market needs, collect feedback from our clients, and then discuss with us the developments to apply.
A
Alban
Profideo
Reviewed on 4/25/2018
Ryzwan took charge of the position and immediately integrated into the team. He made the absence of the Product Owner as painless as possible.
Recommendations
MC
+7
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Education
- Master in EntrepreneurshipGEM - Grenoble Ecole de Management2017Dans le cadre de la pédagogie HEC Paris, 6 missions, de 4 semaines avec des équipes différentes, d'accompagnement de dirigeants de PME dans les différentes phases de vie de l'entreprise : - Création d’entreprise (impression 3D) - Redressement d'entreprise (maroquinerie) - Mission vente au sein d'une entreprise (multimédia) - Développement d'entreprise (Décoratif & Acoustique) - Évaluation d'entreprise (Signalisation urbaine) - Marketing et communication (Lasers terahertz) En parallèle, tout au long de la formation j'ai travaillé sur un projet personnel de création d'entreprise dans le domaine des piles pour smartphones.
- Industrial Processes EngineerUTC - Université de Technologie de Compiègne2016
Certifications
- International Scrum League CertificationScrum League2019