Freelancer profile translated to English.

Description

With over 8 years of experience, I help you maximize your conversions and optimize your advertising campaigns on Google Ads, Meta, TikTok, and more.

What I bring you:

Performance Optimization: Creation and management of lead generation and e-commerce campaigns.

Cross-channel Strategy: Definition of strategies adapted to your sector to maximize visibility.

Advanced Analysis: Performance monitoring and continuous adjustments via Google Analytics and AppFlyers.

I work with clients like UEFA, Leclerc, and BIC for measurable results and a guaranteed return on investment.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

HAVAS - UEFA
TEAM LEAD DIGITAL
August 2023 - March 2026 (2 years and 7 months)
Strategic consultant in charge of digital campaigns for sponsors of major UEFA competitions, such as the Champions League, Europa League, Conference League, as well as the men's and women's Euros and international matches in Europe.

Design and management of tailor-made digital strategies for paid campaigns on Meta, Snap, TikTok, LinkedIn, and Twitter, aligning actions with sponsor objectives and UEFA priorities.

Management of multichannel campaigns: social media, radio, DOOH, metro advertising, Google SEA, and programmatic, ensuring their optimal execution and operational monitoring at an international level.

Presentation of campaign performance reports to UEFA, in English, during strategic meetings, with in-depth analyses and recommendations to maximize the impact of future campaigns.

Active participation in the development of UEFA's digital offering, negotiation and management of partnerships with media agencies to meet the organization's specific needs.

Coordination of digital projects on an international scale, ensuring campaign consistency across different markets and channels.
Digital Marketing Paid Media Strategy Google Ads Campaigns Programmatic Mobile Application
OMNICOM MEDIA GROUPE (OMD) - Boulogne
TEAM LEAD MANAGER - SOCIAL
SOCIAL NETWORKS
June 2021 - September 2023 (2 years and 3 months)
Supervision of a team of 4 junior social media experts, with clear objective setting and feedback.

Complete management of the recruitment and training process for new talents for rapid skill development.

Implementation of automation processes and operational documents to optimize team workflows.

Leading weekly meetings and workload distribution to ensure organization and responsiveness.

Management of client and OMD partner relationships, ensuring satisfaction and project consistency.

Development of Paid Social strategies across different product categories, covering the entire marketing funnel and optimizing campaigns.
Paid Media Paid Media Strategy Paid Media Advertising Mobile Application Cross-functional Team Leadership
LANOUVELLE
SOCIAL MEDIA MANAGER
September 2019 - June 2021 (1 year and 9 months)
Development of strategic recommendations in social media and influence, including benchmarks, tailor-made strategies, and KPI definition for tenders and key clients.

End-to-end project management: editorial calendar management, engaging content creation, target audience definition, and in-depth influencer analysis.

Continuous monitoring of the latest social media trends, new formats, emerging platforms, and influential talents to anticipate market changes.

Coordination of brand content projects in collaboration with the creative team, ensuring the smooth deployment of the influence strategy and alignment with brand objectives.

Clients: MOËT & CHANDON, GARNIER, VEUVE CLICQUOT, LIPTON, ESSIE
Paid Media Influencer Marketing Creative Strategy Social Media Project Management