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Ryanne BeckingRB

Ryanne Becking

Marketing manager, lead marketing

€800/day
Amsterdam, NL
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ryanne

With a background in marketing, content, and brand development, I have been working at the intersection of strategy and creation for years. I contribute from the outset on concept, storyline, target audience approach, and tone of voice, with a sharp eye for how an idea works in media, visuals, and experience.

During my three-year degree in Professional Communication (Phoenix), I significantly deepened my skills in leadership, coaching, and systemic work. I not only acquired this knowledge theoretically but also applied it daily in my work — guiding teams, strengthening collaboration, and steering complex processes. This combination of communicative sharpness and practical leadership allows me not only to manage campaigns but also to mobilize people — both internally and externally.
  • Dutch

    Native or bilingual

  • English

    Fluent

Can work on-site
Amsterdam (up to 50km)

Experience

  • fonQ
    Lead Brand & Campaign Manager (Interim)
    January 2026 - March 2026 (2 months)
    Utrecht, Netherlands
    • • Led the marketing team (CRM, performance, social, design, and web)
    • • Translated the brand and commercial strategy into consistent campaigns across all channels.
    • • Provided clear direction and structure, and coached team members in their professional development.
    • • Optimized collaboration between marketing, purchasing, category, and external partners, ensuring each part told the same story.
    • • Responsible for the commercial calendar, campaign management, trade marketing actions, and improving internal processes and workflow.
  • Gall & Gall
    Lead Format Manager (Interim)
    October 2025 - December 2025 (2 months)
    Zaandam, Netherlands
    • • Responsible for the layout of all stores
    • • Developed shelf strategies (wine, whiskey, sparkling, non-alcoholic)
    • • Managed agencies for in-store communication.
    • • Combined operational reality with marketing objectives and worked closely with stores, commercial teams, and support teams to enhance customer value and repeat visits.
    • • Capex responsibility
    • • Managed the format team
  • Gall & Gall
    Loyalty Manager
    June 2025 - September 2025 (3 months)
    Zaandam, Netherlands
    • • Part of the CRM & Loyalty team and acted as deputy manager.
    • • Developed loyalty strategies and programs.
    • • Event-driven activations.
    • • Established strategic partnerships to enrich the program.
    • • Implemented improvements based on data.

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Education

  • Media & Entertainment Management
    InHolland
    2003
    Commerciele economie opleiding met een focus op media (events, radio, tv, muziek, social)
  • Professional Communication
    Phoenix
    2026
    Opleiding gestoeld op Systemisch werk, Transactionele Analyse, NLP

Skill set

Categories