Freelancer profile translated to English.

Description

Independent mortgage broker: I support my clients in obtaining the best financing, negotiating rates, and simplifying every step of the project, from study to loan offer.

Pretto Galaxie Associate

Languages

French
Native or bilingual
English
Fluent
Russian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LeLynx.fr
Digital Traffic Manager
BANKING AND INSURANCE
December 2022 - February 2024 (1 year and 2 months)
Paris, France
Management of comparative products:
In charge of several comparative products, with full responsibility for budget management, acquisition limits, and margins.
• Implementation and optimization of SEA campaigns on AdWords and BingAds, including objective definition, test creation, and optimization application to maximize performance.
Proficiency in SEA tools (AdWords Editor, Audiences) to ensure campaign efficiency and accuracy.
Optimization of paid acquisition sources:
• Continuous optimization of paid acquisition levers according to strategic objectives, including Native Advertising (Taboola, Outbrain, Ligatus), Affiliate Marketing, Partnerships, and Display.
Performance analysis and measurement with Google Analytics Premium and internal Business Intelligence tools, to adjust campaigns and identify new opportunities.
• Regular initiative-taking with innovative tests to improve results and meet evolving business objectives.
Google AdWords Google Ads Account Management Google Ads Campaign SEA Google Ads Marketing Web Marketing Strategy
MACIF
SEO - SEA Traffic Manager
BANKING AND INSURANCE
September 2021 - June 2022 (10 months)
Niort, France
1. Paid Search Engine Optimization (SEA):
• Management and monitoring of MACIF's specific SEA campaigns, including performance reporting and optimization proposals.
Involvement in the management of various digital campaigns (native, social, video) and active monitoring of platform and digital marketing evolutions (GDPR, cookies).
2. Natural Search Engine Optimization (SEO):
Conducting advanced semantic and technical audits, including keyword research, crawl analysis, and SEO opportunity detection.
Developing content strategies and site optimization (content, internal linking, tags) to enhance organic visibility.
Cross-analysis of organic performance and detailed reporting for data-driven recommendations.
SEO Google AdWords SEA Bing Ads Google Ads Account Management Digital Marketing Strategy Digital Marketing Consultant
Voyage Privé
Digital Acquisition Manager - SEA, Social Media & Display
TRAVEL AND TOURISM
September 2018 - June 2021 (2 years and 10 months)
Aix-en-Provence, France
As a Digital Acquisition Manager at Voyage Privé, I was responsible for managing and optimizing acquisition campaigns across SEA, Social Media, and Display channels. My role involved attracting qualified traffic by targeting specific audiences and maximizing campaign ROI. I worked on implementing bidding strategies, analyzing performance, and adjusting ads to ensure results aligned with company objectives.
SEA Google AdWords Social Media