Ryan Darwiche

Vision & Strategy

• Co-founding and structuring the agency
• Building a social media offering: video content production and influencer marketing

Sales & Acquisition

• Design and deployment of the outbound machine: sourcing, message sequences, CRM, qualification, closing
• Management of a dedicated cold calling freelancer; closing handled in partnership with the associate
• Portfolio of 15 active clients

Content Production

• Production of ~100 videos/month for content
• Building a qualified database of 10,000 French creators via scraping, with ~60 creators activated on a recurring basis
• Casting, creative briefing, validation, and quality control
• Director for advertising spots (Link)

Operations & Delivery

• Operations management: delivery, project management, internal organization
• Design and deployment of an internal ERP on Airtable (client, campaign, creator, finance repository)
• Workflow automation: social media reporting, KPI collection (views, likes, comments), creator scraping, follow-ups, and production monitoring
• Structuring end-to-end processes: prospecting → production → validation → reporting
• Management of a portfolio of ~15 active clients
• Tool stack: Airtable, Make, Apify, Monday, custom API

Management & HR

• Recruitment of 30 people over 2 years (internal & recurring freelancers)

Finance & Management

• Management of accounting, cash flow, and cash projections
• Margin tracking, invoicing, debt collection

Account Strategy

• Development of account plans for L'Oréal & LVMH, reference documents for all partners; presentation to the IBM Executive Committee
• Analysis of client strategy (reading and annotating strategic documents) to anticipate challenges
• Identification of business opportunities in collaboration with practice/offer leads
• Scoping of business objectives with the Executive Key Partner Account
• Building business cases and value propositions focused on business impact (ROI, executive summaries)

Sales Management

• Orchestration of IBM teams involved in the account (specialists per brand, architects, pre-sales, delivery, customer success) in a matrix environment
• Mobilization of the cross-IBM portfolio: IBM Consulting, Red Hat, IBM Technology, as well as partner ecosystems (Google, Salesforce, SAP, etc.)
• Weekly management with partners and key account stakeholders
• Contacting and scheduling meetings with key client stakeholders (C-level, mainly CIOs)
• Prospecting for new leads and generating meetings
• Meeting preparation (slides), minutes, and CRM follow-up

Bid Management (RFP/RFI)

• Management of about ten bids in the retail sector (project manager or direct owner depending on size)
• Accounts addressed: L'Oréal, LVMH, Hermès, Rexel, SNCF, Baccarat, etc.
• Response organization (teams of 3 to 10 people), task allocation, and follow-up
• Management of internal processes and client templates, formatting (independently or with an internal graphic designer)

Events & Watchkeeping

• Accompanying a delegation of 30 people (luxury accounts) to NRF New York (January 2023)
• Design and facilitation of a store tour (10 innovative stores) and an innovation tour (selection of startups, prior contact, tailored experience)
• IBM representation at Tech for Retail, VivaTech, Think Paris
• Facilitation of a weekly tech & innovation news review (5 slides, open discussions)

Confirmed Project Manager - ETL TMA for RATP

• Management of a team of 7 developers (Talend) in AMS
• Management of ticketing (Mantis), internal tracking, and client relations
• Recovery of a critical situation in 2 months
• Significant improvement in client satisfaction and relations

Junior PMO/Project Manager - Workday Deployment for RATP

• Management of all project tracking tools: planning, PAQR, contracts, Workday deliverables
• Owner of client committees: weekly project steering committee, monthly executive committee, quarterly strategic committee (preparation, internal alignment, facilitation, minutes)
• Facilitation of internal syncs and team meetings; maintaining tracking templates
• Contribution to change management and user documentation
• Support for functional teams

Confirmed PMO - Workday Deployment for Air Liquide

• Financial data
• Operational data
• Project forecasts

• Implementation of a "single source of truth"
• Creation of dashboards used for financial decisions
• Improvement of overall project visibility

• Automation of data consolidation
• Simplification of multi-country management