Freelancer profile translated to English.
Back to original languageAbout Ryan
I am an Art Director and Brand Architect.
I support brands and founders in creating clear, readable, and desirable identities, at the intersection of image, positioning, and strategy.
My role is to define the direction before execution:
the visual language, structure, consistency, and intention of a brand or personal identity.
I founded and led my own brand in fashion and DTC, and collaborated with startups and companies in the fashion, lifestyle, and tech sectors.
These experiences have given me a solid strategic foundation, but my work today is focused on art direction, not marketing operations.
I primarily intervene upstream on projects for:
– brand positioning
– artistic and visual direction
– identity systems
– overall clarity and consistency
I work directly with founders and decision-makers on strategic projects or as a fractional art director.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Basic
Italian
Basic
Remote only
Primarily works remotely
Experience
- LicencieuxFounder & Project DirectorE-COMMERCESeptember 2024 - Today (1 year and 9 months)Liverpool, United KingdomStructured editorial product rotations leveraging scarcity to sustain retention and sell-through.Led pop-up activations in Liverpool & Marrakech blending cultural immersion with direct acquisition.
- DoyieldHead of Growth | Project ManagerHOSPITALITYMarch 2024 - September 2024 (6 months)Paris, FranceLaunched multi-channel acquisition campaigns (LinkedIn, email, automated outreach) securing 2+ weekly qualified leads for the sales team.Secured partnerships with multiple hotels and a hotel group, expanding the company's footprint in the francophone hospitality market.
- Maison Bénistan LtdExecutive DirectorLUXURY GOODSSeptember 2023 - Today (2 years and 9 months)Londres, United KingdomOrganized pop-up activations in Liverpool and Marrakech, generating cultural visibility and offline customer acquisition.Developed creative activations and tools that later inspired Licencieux's brand campaigns.
Reviews
Abdessamad
Beladel Com
Reviewed on 2/15/2024
I had the pleasure of working closely with Ryan on several major initiatives. His professionalism and leadership have always been key elements of our success. I cannot overstate his ability to deliver remarkable results within often demanding timelines.
Thanks to his informed strategic vision, Ryan enriched our lead generation approach. His expertise allowed us to automate multi-channel processes, significantly increasing our operational efficiency. Furthermore, his ability to anticipate trends and prepare promising future projects has been a real asset to our company. Thanks to his sustained efforts, we have far exceeded our ROI objectives.
I highly recommend Ryan for his skills, his unfailing commitment, and his marketing vision.
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Education
- Bachelor's degree, Foreign Languages and Literatures, GeneralAix-Marseille University2020Licence, Langues étrangères et littératures, général
- IUT Business TechniquesFaculté Jean-Monnet2017IUT Technique de Commercialisation