Ryad Guelmaoui

At Ruby M agency, I lead the creative direction of brand projects, from conception to production. I build strong visual identities, develop tailor-made content campaigns, and oversee photo/video projects designed to engage, inspire, and perform. Ruby M is a space for free expression where every visual tells a story, designed to make an impact.

As a freelancer, I create strong images and visual narratives for brands that want to stand out.

My approach combines art direction, photography, and video production, with a particular focus on composition, lighting, and the identity of each project.

I have had the opportunity to collaborate with brands such as Sony, Adobe, Adidas, Microsoft, Volvo, Nissan, OPPO, and Cupra, creating content ranging from editorial shoots to digital campaigns, always with a strong and contemporary visual signature.

At Sapierra Paris, I oversee art direction, visual strategy, and the production of photo/video content. My role is to shape the brand's creative identity through impactful visuals, editorial campaigns, and shoots that blend urban aesthetics with timeless elegance.