Lady Johana Martinez D.

Restructured a 2013 HTML site hosted on a secondary domain into a high-performance Next.js platform, on the correct domain — haciendamargaritas.com

A complete restructuring, with a modern stack (Next.js) built for performance and SEO.

1. Maximum Performance (Core Web Vitals close to 100)

LCP (Largest Contentful Paint): < 1.5s on 4G.

CLS (Cumulative Layout Shift): almost zero, no layout shifts.

INP (Interaction to Next Paint): < 100ms.

On Lighthouse mobile, we are at scores 95+ in performance, 100 in accessibility, 100 in SEO. In concrete terms: Google treats the site as a benchmark in its sector, and visitors no longer close the tab while it's loading.

2. Real Showcase of Hotel Services

Each service (cabins, pool, family area, events) now has its own page, with optimized photos, short descriptions, and a booking button. The gallery has been reworked so that the images are appealing without weighing down the loading.

3. Own Domain, Strong Identity

The old site lived on a secondary domain that no longer embodied the brand. We refocused the entire online presence on haciendamargaritas.com — a clear, memorable domain that matches the hacienda's name. No more confusion, no more broken redirects, and a consistent brand signal for both Google and visitors.

4. End-to-End Technical SEO

Meta tags, OpenGraph, and Twitter Card on each page (WhatsApp and Facebook shares now display photo + title + description).

Schema JSON-LD for accommodation establishments (Google can display the hacienda in the hotel rich results).

Auto-generated XML sitemap, clean robots.txt.

Structured content for local searches ("cabañas Carmen de Apicalá", "hacienda eco-touristique Tolima")

Restructuring of the site from WordPress to a Next.js stack with custom CMS, integrated product catalog, and online quoter. Core Web Vitals close to 100, visual identity preserved for

1. Managed CMS, designed for Nitro

A clean back-office, tailored for the printing business. No third-party plugins to update, no risk of breaking everything by clicking in the wrong place. Each screen corresponds to a real need of the team — and only the Nitro team has access to it.

2. Integrated Catalog, No More PDFs

The catalog is now on the site. Each product has its own page, with optimized photos, description, and technical specifications. Google indexes them one by one — Nitro gains visibility on highly targeted searches ("impression sur verre Colombie", "tampographie industrielle").

3. Online Quoter

An integrated quote module: the visitor selects the product, quantity, options, and gets an estimate or requests a detailed quote. Less friction for the prospect, less back-and-forth for the sales team.

4. Redesigned UX/UI, Preserved Identity

This was a strong request: to maintain Nitro's design style and feel — the deep blacks, the signature green, the dynamic typography. We kept the brand concept, but reworked every interaction:

careful micro-animations,

fluid transitions between categories,

every pixel designed to serve the product, not just decorate.

5. Core Web Vitals Close to 100

As with Hacienda Las Margaritas, we pushed performance to the maximum:

LCP < 1.5s.

CLS almost zero.

Lighthouse Performance 95+, SEO 100.

100% Next.js infrastructure with custom-developed CMS

Over 10 years of continuous development and client trust

React Server Components: server-rendered pages

Core Web Vitals close to 100/100, green on mobile and desktop

Payment system integrated into the site, no external redirection

Persistent cart that survives reloads and browser closures

Responsive catalog search and filters

Automatically optimized images and fonts

Zero unnecessary third-party scripts slowing down the site

Cart and checkout endpoints protected against bots

Transactional emails (order, password) via proprietary API

Technical SEO: JSON-LD schema, meta tags, XML sitemap, canonical

Clean and maintainable code, with automated deployment (CI/CD)

Monthly maintenance contract and continuous evolution

The client retains full ownership of their data and code

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100% Next.js infrastructure with custom-developed CMS

Over 10 years of continuous development and client trust

React Server Components: server-rendered pages

Core Web Vitals close to 100/100, green on mobile and desktop

Payment system integrated into the site, no external redirection

Persistent cart that survives reloads and browser closures

Responsive catalog search and filters

Automatically optimized images and fonts

Zero unnecessary third-party scripts slowing down the site

Cart and checkout endpoints protected against bots

Transactional emails (order, password) via proprietary API

Technical SEO: JSON-LD schema, meta tags, XML sitemap, canonical

Clean and maintainable code, with automated deployment (CI/CD)

Monthly maintenance contract and continuous evolution

The client retains full ownership of their data and code