Freelancer profile translated to English.

Description

As a seasoned Rock in the surf, I help marketers, brands, and companies grow through brand strategy and Brand Design. My book Brand Design (7th edition, 22nd print, over 25,000 copies sold and used in all universities of applied sciences in the Netherlands) and my more than 30 years of experience in B2B and B2C form the basis for this.

Industry field of expertise

Languages

Dutch
Native or bilingual

Workplace preferences

Can work on-site

Den Haag (up to 50km), Utrecht (up to 50km)

Merk-Expert BV
Director / Owner
January 2024 - Today (2 years and 5 months)
Den Haag, Netherlands
As a Rock in the surf, my agency Merk-Expert BV helps my clients grow as individuals, with the team, the brand, and the company.
Branding Brand Design Brand Strategy Marketing Strategy Marketing and Communication Planning
Bataafsche Teeken Maatschappij BV
Director / Owner
January 1998 - December 2023 (25 years and 11 months)
Rotterdam, Netherlands
As director and owner of Brand Design agency Bataafsche Teeken Maatschappij, I have completed over 100 rebranding projects for large and small B2B and B2C brands.
Branding Brand Design
Group Danone
Marketing Manager
AGRICULTURE
January 1996 - December 1997 (1 year and 11 months)
Dordrecht, Netherlands
As Marketing Manager for LU & LIGA, I strengthened the market position of both brands in the Netherlands and managed a team of 11 marketers.
Marketing Strategy Branding Marketing Analytics