Freelancer profile translated to English.
Back to original languageAbout Ruth
Do you need to structure your marketing, accelerate your acquisition, or clarify your Go-to-Market strategy?
I'm Ruth, an outsourced Marketing Director / CMO with over 15 years of experience in digital marketing, business strategy, and international development.
I support B2B SMEs and startups in structuring their marketing strategy, optimizing their acquisition levers (SEO, SEA), and launching new offers or markets.
Marketing Strategy & Outsourced CMO Role
- Definition or redesign of the overall marketing strategy
- Structuring positioning, offers, and messaging
- Steering acquisition channels and business priorities
- Marketing/Sales alignment
- Team support and service provider coordination
Digital Acquisition: SEO & SEA
- SEO & SEA audit and performance diagnosis
- Definition of business-intent-oriented SEO strategies
- Google Ads campaign management (SEA)
- Optimization of acquisition costs and profitability
- Performance tracking, reporting, and data-driven decisions
Go-to-Market & Sales Strategy
- Launch of new offers or products
- Building Go-to-Market plans
- Lead generation and digital prospecting
- Structuring customer journeys and conversion funnels
International Dimension & German Market
- Excellent knowledge of the German and DACH market (native German speaker)
- SEO and Google Ads in German
- Content localization and message adaptation
- Support for international expansion strategies
Why Work With Me?
- CMO Vision: strategy, acquisition, and execution
- Advanced expertise in SEO & SEA
- Strong business and sales culture
- International experience, particularly in the German market
👉 Contact me to structure your marketing, accelerate your acquisition, and support your growth, in France or internationally.
German
Native or bilingual
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Heat-styleImplementation of Lead Generation in the Austrian MarketApril 2025 - Today (1 year and 2 months)Implementation of a local visibility strategy, SEO optimization, and lead generation for B2C clients.
- Editeur logiciel cybersecuritéDigital Marketing Strategy for the German MarketMarch 2025 - Today (1 year and 3 months)I am assisting this software/SaaS publisher in adapting its digital presence to the German market.
- Nextmedia
On Malt
Market Research GermanyNovember 2024 - December 2024 (1 month)Lyon, FranceGerman Market Research: Market analysis to assess the potential for launching a French B2C digital service and identify all key success factors for successful adaptation.Mission: Identify consumption habits, cultural specificities, local regulations, user expectations, popular payment methods, and consumer preferences. Conduct in-depth competitive analysis (including digital benchmarking - SEO & SEA competitors) to lay the foundation for a digital marketing strategy adapted to the German-speaking market.
Reviews
Recommendations
LP
+5
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Education
- Master Expert in Digital StrategyDigital Campus Lyon2019Stratégie digitale
- Grande Ecole Program - Master's DegreeICN Business School1999Marketing & Affaires Internationales
Certifications
- Semrush Digital Agency CertificationSemrush2020
