Freelancer profile translated to English.

Description

I am a marketing and communication professional with over 15 years of experience leading branding and rebranding projects in sectors such as pet food, FMCG, health, technology, and renewable energies. I specialize in creating brands and organizing marketing departments from scratch with a growth mindset, project management, and multidisciplinary team coordination.

Operational Efficiency: If there's no process, I create it; if it exists, I improve it. I use tools like Notion and Google Workspace to maximize productivity.

360° Vision (B2B/B2C): My entrepreneurial experience has provided me with autonomy, management skills, and a comprehensive vision to solve complex problems.

Global Reach: Experience in organizing international trade fairs, CSR actions, and marketplace management (Amazon Seller Central, Alibaba).

Results: Improved positioning, lead generation, and visibility through comprehensive online and offline strategies.

I bring order, focus, and a marketing culture. I believe in a service-oriented approach and closeness as keys to success. As Marketing Manager at NGP Good Petfood, one of the top 20 pet food manufacturers in Spain (Alimarket Report October 2025), I launched the marketing department and organized it from scratch using processes.

I am seeking remote or hybrid positions as a Fractional Marketing and Project Manager.

You can see more about me and my tech team at

Industry field of expertise

Languages

English
Fluent
Galician
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Santiago de Compostela (up to 50km), La Coruña (up to 50km)

NGP Good Pet Food
Marketing Manager
January 2024 - April 2026 (2 years and 3 months)
Pontevedra, Spain
As Senior Marketing Manager, I led the creation and strategic organization of the Marketing Department in one of the top 20 pet food manufacturers in Spain (Alimarket Report, October 2025). In close collaboration with the commercial department, I directed the integral (end-to-end) marketing strategy for our brand portfolio.

Key Achievements and Impact: Successful Rebranding: Executed for both B2B (distributors/retail) and B2C (end consumer) audiences. Lead Generation: Direct conversion of potential clients into active accounts. Amazon: Launch and management of the Amazon Seller Central platform for our brand. Supplier and Stakeholder Management: Coordination of key players and external collaborators. International Trade Fair Management: Comprehensive management at Iberzoo (Madrid), Zoomark (Bologna, Italy), and Petfair South Asia (Bangkok, Thailand).
Branding Marketing Management Marketing Strategy Go-to-market Strategy Agile Project Management
Agencia Propia de Marketing y Comunicación
Fractional Marketing Manager and Consultant
CONSULTING AND AUDITS
January 2009 - Today (17 years and 5 months)
Remoto, Milazzo, ME, Italy
Creation and execution of 360 communication and marketing projects for prominent clients such as Hospital Centro Médico El Carmen (2015–2022), Sociedade Galega de Medicina Interna (2019–2024), Ibergex, and Hebora Park (2021–2023, Mexico). Scope of significant improvements in brand positioning, visibility, and digital marketing strategy execution, as well as in the organization of corporate events and CSR actions. This period as an independent consultant allows me to develop great versatility, problem-solving skills, and a global project vision.
Agile Project Management Branding Digital Communication Strategy Marketing Strategy Project Management
Agencia IZAR Comunicación y Marketing
Account Coordinator
June 2023 - January 2024 (7 months)
Madrid, Spain
Management and coordination of major international accounts such as Hikvision Iberia (technology) and Verbund Green Power Iberia (renewable energies). Supervision of the agency's writing team, establishing and reviewing tasks and deadlines. Outstanding achievement: exceeding media and social media impact KPIs on accounts like Hikvision, reaching different professional audiences (companies, distributors, electrical installers).
Agile Project Management Branding Ideation Project Coordination Digital Project Management