Freelancer profile translated to English.
Back to original languageAbout Ruth
Creating consistency. Making everyday life easier. Making brands visible.
Corporate Design for technical B2B companies with a focus on PowerPoint & Word templates.
- Is there a lack of a clear visual identity – colors, fonts, and layouts vary depending on the team and channel?
- Presentations and documents are created daily – but there are no stable templates and standards?
- A lot of time is wasted – because of constant formatting, adjustments, and coordination?
I am Ruth Bastanier, Corporate Design Expert for technical B2B companies. I develop and refine corporate designs. This results in practical templates and applications for everyday work that function reliably. This saves time, creates consistency, and strengthens the professional impact of your brand.
I develop a clear, modern, and long-lasting visual identity that adapts to change. Clean structures, standards, understandable guidelines, and training ensure that it is actually used in everyday life.
To achieve this, I create PowerPoint master templates, slide modules, and Word templates, as well as templates in other tools if needed, e.g. Canva or InDesign. Everything is technically sound and easy to use in everyday life. This saves time, reduces queries, and ensures a consistent appearance – both internally and externally.
I support you in...
🔸 developing or updating a clear corporate design
🔸 professionally setting up PowerPoint and Word templates in corporate design
🔸 noticeably reducing formatting work, queries, and revision loops
🔸 enabling teams to work effectively with clear templates, guidelines, and training
I help you anchor your corporate design so that it works in everyday life.
I look forward to hearing from you!
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CREAVIA - Deine Begleiterin zu smartem Corporate DesignFounder and OwnerDecember 2024 - Today (1 year and 8 months)Gräfelfing, GermanyCreating consistency. Making everyday life easier. Making brands visible.Corporate Design for technical B2B companies with a focus on PowerPoint & Word templates.I am Ruth Bastanier, Corporate Design Expert for technical B2B companies. I develop applicable visual identities – structured, understandable, and ready for use. With smart, interdisciplinary design that seamlessly integrates into your tools like Microsoft Office, I make everyday work easier. I ensure that documents, templates, and presentations are centrally available, up-to-date, and easy for everyone to use.
- Adtran Networks SE (vorher Adva)Senior Marketing Manager Corporate DesignTELECOMMUNICATIONSNovember 2017 - May 2024 (6 years and 6 months)Martinsried, Planegg, BY, Germany• Redesign of the global Corporate Design in 2017/2018• Continuous development and implementation of the global Corporate Design (event design, sales materials, business stationery, icon design, intranet, etc.)• Worldwide introduction, maintenance, and training of the PowerPoint add-in QuickSlide for intuitive adherence to the CD for all employees• Definition & creation of infographics and diagrams• Conception, design, and implementation of the annual business and sustainability report in two languages (online and print version)• Establishment and supervision of a team of two agencies for ongoing support in the implementation of graphic work and the update of all technical documents
- Williams LEa & Tag GmbHCorporate Design ManagerTRANSPORTATIONJune 2015 - February 2016 (8 months)Bonn, NW, Germany• Worldwide Corporate Design consulting for the Deutsche Post DHL vehicles and buildings division• Database maintenance and creation of evaluations• Order processing via the database• Process visualization / optimization• Inspection and approval of vehicle wraps• Guideline conception and support for special topics
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Education
- Textile Design-InformaticsUniversity of Applied Sciences for Art and Design,1990Textil-Design-Informatik