Russell Fong

I provide creative consultancy at Social Rebels Singapore, leading projects in advertising, digital design, social media, and Gen-AI driven content. As a Gen-AI advocate, I apply emerging technologies to real-world advertising and design solutions, staying at the forefront of visual communication. I also serve as a mentor, guiding younger creatives to become innovative thinkers.

As Creative Director at The Idea Lab, my mission is to establish and uphold my team's creative vision, while also ensuring that our work is accurate, consistent, inventive, and infused with unexpected brilliance for an ever evolving advertising ecosystem of the digital generation. I mentor and work alongside the talented individuals on my team and broader cross-functional partners in generating trend-setting, effective and targeted contents/campaigns that connect with our clients' target audience across a variety of communication platforms, especially on social media.

I held a senior creative role that encompassed various aspects of visual communication, including art direction for advertising (ATL / BTL), motion graphics, branding design, and graphic design across various platforms, ranging from digital contents, user interfaces to corporate collateral print designs. Additionally, I led the design development for the Singapore Power Group (S.E.A. markets) account, playing a pivotal role in securing the successful new business pitch for their regional website and mobile app interfaces.