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Russ CohnRC

Russ Cohn

Fractional Commercial | GTM | Advisor

€1,447/day
London, GB
15+ years

Average response time: 1 hour

About Russ

Commercially focused senior leader with a track record of building and scaling fast-growth technology businesses. First international hire at two acquired companies, pre-IPO Google experience, zero to one builder, first hire team grower. I help executive teams and boards cut through complexity to focus on what drives growth: market entry, building the right teams, targeting the right customers, and innovating in product approach.


I can advise on new entry companies who want to set up a new office or team from scratch, or retool existing operations for the next stage of growth. Experienced across multiple sectors and business sizes, I adapt quickly to different systems and structures while keeping commercial outcomes front and centre.

I specialise on new market build and launch strategies including:
☑️ GTM design and execution
☑️ ICP and TAM definition grounded in real buyer behaviour
☑️ Partner, channel, and ecosystem strategy
☑️ Connectivity into the UK market (customers, partners, other routes to revenue)
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • IDVerse - A LexisNexis® Risk Solutions Company
    SVP Go-To-Market
    TECH
    January 2025 - April 2025 (3 months)
    London, United Kingdom
    Responsible for global product launches in an identity verification software service supporting use cases for multiple large global clients in a variety of sectors
    Product management Commercial strategy IAM
  • IDVerse
    SVP Go-To-Market, Global
    TECH
    September 2023 - February 2025 (1 year and 5 months)
    London, UK
    I am responsible for the strategic leadership as well as driving successful launches and commercialisation of IDVerse's products. I am also our public spokesperson at events, podcasts and media.
    Commercial strategy Marketing Product management IAM
  • IDverse
    General Manager EMEA
    TECH
    February 2020 - September 2023 (3 years and 7 months)
    London, UK
    Responsible for the set up, scaling and development of US, UK and EMEA markets for industry leading ID Verification software
    Team management Business development Go to market strategy Start-up

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Education

  • Marketing & Sales
    Cape Peninsula University of Technology
    1993
    Marketing & Sales Management

Certifications

  • Future Leadership Training
    Google
    2009
    Team management Business plan Commercial strategy Business development
  • Leadership for Strategic Execution
    Stanford Engineering Centre
    2011
    Commercial strategy Corporate strategy

Skill set

Categories