Freelancer profile translated to English.

Description

I support entrepreneurs, project leaders, and freelancers in transforming their ideas into clear, structured, and achievable projects.

My approach is based on a simple conviction: a project doesn't always lack potential; it often lacks clarity, organization, and a framework to move forward with confidence.

That's why I combine listening, methodology, and support to help each client move from idea to action.

With a Master's degree in Communication and Digital Strategy, I have worked in various environments:

- Web project management,

- Digital communication,

- Customer relations,

- Executive assistance

- and WordPress integration.

This diversity allows me to have a global view of a project, quickly understand the stakes, and propose concrete solutions adapted to each situation.

I intervene specifically to:

• clarify an idea or project;

• structure an offer or launch;

• define priorities and build an action plan;

• organize the different stages of a project;

• support companies in their strategic thinking;

• design or optimize a showcase website;

• implement organization and tracking tools.

I place great importance on human relationships. My goal is not only to provide a method but also to restore confidence, remove blockages, and enable everyone to move forward with greater serenity.

I favor a pragmatic, supportive, and results-oriented approach. Each coaching session is personalized to meet the real needs of the project and the progress level of its leader.

If you are looking for a partner who can help you clarify your ideas, structure your project, and turn your ambitions into concrete actions, I would be delighted to talk with you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Rokaya Dhafer
Organization and Project Launch Consultant
CONSULTING AND AUDITS
October 2023 - Today (2 years and 9 months)
Rixheim, France
Project Structuring and Management

- Needs analysis and objective clarification
- Roadmap construction and key milestone definition
- Resource organization, action prioritization, and implementation of tracking methods
- Creation of steering tools adapted to project objectives

Business Strategy and Offer Development

- Business model structuring
- Positioning and value proposition clarification
- Construction of coherent commercial offers
- Development of growth and profitability strategies

Commercial Deployment and Communication

- Definition of communication strategies
- Creation of content and presentation materials
- Mockup design and user journey optimization
- Website integration on WordPress / DIVI
- Support for the launch of digital offers and projects

Operational Organization

- Implementation of processes and collaborative tools
- Optimization of work methods
- Administrative management related to business development (quotes, invoicing, tracking)

Tools: ClickUp, Adobe XD, Affinity, Canva, WordPress, Divi, Google Workspace.

This experience has allowed me to develop a cross-functional approach to project launches, combining strategic vision, operational organization, and support for realization.
Mockup Design Webdesign WordPress Integration CAD Project Management
Bcomm
WordPress Integrator
SOFTWARE PUBLISHING
September 2021 - November 2022 (1 year and 2 months)
Strasbourg, France
Support for web projects from design to optimization, with an approach combining project management, technical integration, and continuous improvement of tools and work methods.

Web Project Management and Tracking

- Needs analysis and tracking of different development stages
- Coordination of actions related to project development and launch
- Organization and optimization of work methods to streamline processes

Content Integration and Management

- Integration of editorial and visual content according to defined mockups
- Creation and formatting of web pages on WordPress using the Divi builder
- Writing and optimization of content adapted to site objectives

Performance Optimization and Improvement

- Research and implementation of solutions to improve work processes
- Optimization of website performance
- Implementation of best practices for maintenance and technical monitoring

Compliance and Digital Organization

- Implementation of processes related to GDPR compliance

Tools: WordPress, Divi, graphic design and project management tools.

This experience has allowed me to develop a global vision of web projects, combining organization, process optimization, user experience, and operational deployment.
WordPress Integration Divi Project Management SEO Mockup Design
Terre d'Appels
Web Customer Advisor
TELECOMMUNICATIONS
November 2020 - March 2021 (4 months)
Strasbourg, France
Assisting clients in the use and management of web solutions, with a role of support, advice, and follow-up on offers.

Customer Support and Assistance

- Assistance and advice to clients on web products and services
- Needs analysis and problem-solving
- Support in understanding offers and technical aspects

Web Service Management

- Support for web hosting solutions
- Management of domain name related operations: purchase, transfer, and renewal
- Assistance with website creation and management offers

Administrative and Contractual Follow-up

- Management of invoicing-related requests
- Support on contracts and terms of services offered
- Client file follow-up until resolution

This experience has allowed me to develop a strong customer focus, an ability to translate technical challenges into accessible solutions, and a concrete understanding of the needs related to web projects.
Customer Relations Domain Name Invoicing Web Hosting Solution Finding

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European Master II Advertising Strategies & Digital Communication
FEDE
2023
▪︎ Marketing international ▪︎ Gestion éditoriale de site Web et communication Web ▪︎ Référencement ▪︎ Stratégies numériques ▪︎ Stratégies publicitaire et stratégie de marque ▪︎Entreprises et concurrence en Europe
Master I Information and Communication - Specialization in Digital Design and Publishing
Faculty of Economic, Social and Legal Sciences (FSESJ)
2020
▪︎ Conception et réalisation graphique, web et audiovisuelle ▪︎ Communication des organisations ▪︎ Culture numérique et visuelle ▪︎ Industrie des médias ▪︎ Données / Big data et leurs usages

Check out Rokaya's education

Digital Project Manager

Rokaya D.

Organization and Project Launch Consultant

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