RSFreelancer profile translated to English.
Back to original languageAbout Runzhou
Communication and brand strategy consultant, specializing in the design of communication strategies and creative content for Western and Chinese markets. Strong skills in community management, intercultural adaptation, and brand positioning.
With a Master's degree in Communication and a PhD in Sociology, I am fluent in French, English, and Chinese, allowing me to navigate international and multicultural environments with ease.
French
Native or bilingual
English
Native or bilingual
Chinese
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VieChi Foods Ltd.Communication ConsultantAGRICULTUREOctober 2021 - Today (4 years and 8 months)Toronto, Canada- Implementation of communication strategies and brand identity development;- Social media management (Instagram, Facebook, Linkedin, Xiaohongshu) and optimization of digital campaigns to increase engagement and awareness;- Collaboration with influencers and strategic partners to create impactful content and strengthen brand presence.
- Istituto Marangoni ParisBranding LecturerFASHION AND COSMETICSOctober 2024 - December 2024 (2 months)Paris, France- Design and teaching of a course on digital communication, focusing on visual communication strategies, social media usage, and brand management in the fashion industry;- Presentation and guidance of students in analyzing brand identity and developing rebranding strategies, with a particular focus on their adaptation to international markets, especially the Chinese market.
- Istituto Marangoni ShenzhenDigital Writing and Social Media LecturerFASHION AND COSMETICSOctober 2024 - Today (1 year and 8 months)- Teaching (remote) fashion show critiques, trend analysis, and interviews, with an emphasis on developing students' writing and oral expression skills;- Teaching knowledge about social media in China and the West, community management, and the basics of social media marketing.- Guiding students in analyzing the fashion industry and culture from a sociological perspective.
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Education
- PhD in SociologyUniversité Paul Valéry Montpellier 32024Analyse des tendances et du marché de la mode et de la beauté contemporaine, en liens avec la construction de l’identité de genre et les dynamiques sociétales;
- Master's in CommunicationAvignon Université2017Formation axée sur la communication interculturelle, la gestion de la communication visuelle et la construction de stratégie de communication adaptées aux différents publics.