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Rui Z.RZ

Rui Z.

Marketing & Trade Consultant | Trilingual FR/EN/CN

€300/day
Paris, FR
0-2 years
Project Management
Social Media
Communication Strategy
E-commerce
Data Analysis

Average response time: 1 hour

Freelancer profile translated to English.
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About Rui

A graduate ofGrenoble École de Management(GEM), I support international brands in their development in the French and Asian markets. With experience inFMCGwith leaders like Pierre Fabre (beauty sector) and PZ Wine & Spirits (wine & spirits sector), I help companies implement their marketing strategy on the ground.

My services:
  • **Trade Activation**: Creation of sales materials (POS displays, catalogs) and organization of promotional events.
  • **Digital Marketing**: Campaign management (Meta Ads) and e-commerce site optimization (WooCommerce).
  • **Analysis**: Sales performance monitoring and competitive intelligence.
My asset: Multicultural expertise that allows me to adapt quickly to different sectors and facilitate communication between your teams and your partners.
I am available to discuss your projects!
Food and Beverage
Social Networks
Fashion and Cosmetics
Health and Wellness
E-commerce

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Chinese

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • PZ Wine & Spirits
    Marketing & Trade Manager
    WINE AND SPIRITS
    April 2025 - Today (1 year and 2 months)
    Paris, France
    • **Strategy & Portfolio**: Development of the marketing strategy for Moutai (world's No. 1 spirit) and Changyu (China's No. 1 wine) — visibility plans and commercial activation in the French market
    • **Analysis & Data**: Analysis of revenue and customer performance; development of new commercial strategies based on sales data
    • **Materials & Assortment**: Design of trade tools: POS displays, catalogs, technical sheets, wine lists; WooCommerce e-commerce — digital assortment and B2C conversion funnel
    • **Event Activation**: Organization of B2B/B2C events; training and animation of field sales teams
    E-commerce Data Analysis Social Media Communication Strategy Project Management
  • Merz Aesthetics FRANCE
    Communications & Social Media Officer
    HEALTH AND WELLNESS
    March 2023 - August 2023 (5 months)
    Paris, France
    • **Digital Performance**: Competitive intelligence and KPI monitoring — 880K+ people reached, 1M+ impressions, optimized CPC; multi-channel budget allocation
    • **Creation & Production**: Design of marketing materials (POS displays, visuals, social media content); systematic legal validation of each publication with the Legal department
    • **Communication Strategy**: Development of the annual B2B/B2C calendar (Instagram, Facebook, LinkedIn) in line with the EMEA vision; weekly market analysis newsletter
    Social Media Branding Communication Strategy Benchmarking and Competitive Analysis Project Management
  • British American Tobacco FRANCE
    360° Marketing & Trade Activation Assistant
    July 2022 - November 2022 (4 months)
    Paris, France
    • **Point of Sale Activation**: Selection of priority points of sale, deployment of merchandising and POS displays, sales team training — No. 1 in sales in France in 1 month (Vuse)
    • **Analysis & Reporting**: Analysis of revenue and customer behavior; monthly and quarterly KPI monitoring; recommendations for corrective actions
    • **Cross-functional Project Management**: Coordination of external agencies, Finance, and Legal (legal validation of materials); project management via PO and Hive
    • **Events**: Coordination and implementation of activations: Tomorrowland Winter, CSR Project, Losange Expo, F1 Morocco sponsorship
    Activation Data Analysis Project Management Event Management Sales Administration
Check out Rui's experience

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Education

  • Grande école and MSc Marketing Management
    Grenoble École de Management
    2019
    Cours: Branding, Marketing digital, CRM, Méthodes quantitatives avancées Rocektbook(BIC) x GEM projet: Élaboration de la stratégie marketing en France
  • ESDHEM Management
    SKEMA BS Paris & University of Nice
    2018
    Cours: Marketing stratégique, marketing digital, gestion de projet, business analysis
Check out Rui's education

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