Freelancer profile translated to English.
Back to original languageAbout Rui
I am a graphic designer with extensive experience in visual design for the catering and retail industries. I have participated in visual identity, menu design, poster production, marketing material production, and social media content creation, with a particular specialization in serving Asian restaurants in France.
I combine creativity with a conversion-oriented marketing approach. My work ranges from complete brand design (logos, color schemes, fonts) to operational visual design (Instagram, promotional posters, packaging).
Before coming to France, I worked as a graphic and product designer in a home appliance company in China, which gave me a deep understanding of the entire creative process from concept to final delivery.
I can help you shape your brand image, create impactful visuals, and enhance your digital communication capabilities.
Chinese
Native or bilingual
French
Conversational
English
Conversational
Can work on-site
Rouen (up to 50km), Paris (up to 50km)
Experience
- SéoulrestaurantRestaurantSOCIAL NETWORKSJanuary 2025 - Today (1 year and 5 months)Rouen, FranceIn restaurant operations, I combine digital communication strategies with design marketing methods. I am responsible for the restaurant's visual identity system, the graphic consistency of promotional materials, and the production of visual assets required for product promotion and social media interaction.Achievements:• Graphic design of menus, posters, and promotional cards• Creation of a graphic style guide for social media• Creation of product-centric photo and video content• Visual presentation of the restaurant (decor, branding, signage)• Digital marketing campaigns for seasonal events• Community management (messages, replies, customer interaction)• Statistical monitoring of performance (reach, engagement rate, conversion rate)This experience allowed me to connect my graphic design skills with local marketing strategies to meet the expectations of clients in the catering industry.
- lianchangElectrical Appliance CompanyARTS AND CRAFTSAugust 2023 - August 2024 (1 year)Canton, ChinaGraphic & Product DesignerChina Lianchang Electric Co., Ltd.08/2023 – 08/2024• Graphic design (catalogues, posters, packaging, sales brochures)• Product design: aesthetic design, colors/materials/finishes, ergonomics• Creation of 2D/3D mock-ups and prototypes• Participation in the development of new product lines• Collaboration with marketing, engineering, and production• Analysis of competition and trends• Monitoring of the design project through to industrial productionAchievements:• Contribution to the launch of new products on the market• Harmonization of the brand's visual language
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