Freelancer profile translated to English.

Description

Digital PMO & Retail Strategy | Data, Yield & Luxury Expert | The Demand for Customization

Looking for a driver who masters data flows as well as product emotion? With 10 years of experience, I support companies (Retail, Media, Startups) that don't want to choose between technical excellence and product sensitivity.

My approach: Break down silos between IT, Business, and Operations to deliver projects that make sense and deliver ROI.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe Sofaha (Metiss)
Interim Management
FASHION AND COSMETICS
June 2025 - November 2025 (5 months)
Experiential & Merchandising: Complete redesign of the point-of-sale atmosphere (Sensory Marketing: Olfactory/Auditory) and deployment of dynamic displays to modernize the image
• • Offer Strategy & Category Management: Rationalization of the catalog (Application of the Pareto principle 80/20), sourcing of new ranges, and study for the launch of a Private Label (MDD)
• • Commercial Performance Management: Implementation of challenges for the sales force (Bonuses), actions to increase Average Basket Size, and Supply Chain optimization (Routes)
Category Management Category Strategy Commercial Performance Supply Chain Merchandising
GROUPE AUTO DISCOUNT (ADU)
Marketing & Digital Projects Manager
AUTOMOBILE
May 2024 - May 2025 (1 year)
Les Abymes, Guadeloupe
IT Transformation Management (ERP & Tools): Complete migration of the fleet management ERP (3000 vehicles - Wheels), integration of payment flows (Adyen, POS terminals), connection to brokers (Booking, Expedia), and redesign of the Call Center telephony (Vocalcom + IVR).
Deployment & Change Management: Facilitation of project committees (COPIL) and technical meetings in English and French. Drafting operational procedures, creating training materials, and training teams on new tools and processes.
360° Marketing & Communication Strategy: Management of the media plan (Radio, TV, Digital), redesign of the network's visual identity (Retail Design: signage, window graphics), and partnership management (Sponsorship, International Trade Shows).
Project Management Atlassian JIRA Digital Transformation Digital Marketing Strategy ERP Integration
LOKALEO
Digital Transformation Project Manager
DIGITAL AND IT
October 2021 - April 2024 (2 years and 6 months)
Paris, France
Management of digital transformation projects,
Change management support: documentation, training, process structuring, and continuous improvement
Coordination of creative teams, technical teams, and external service providers,
Facilitation of scoping workshops with management and business teams,
Digital Transformation E-commerce Budget Management Project Management ERP Integration