About Rudy
🚀 Digital Marketing, SEO & SEA Consultant. Specializing in acquisition and communication strategy
🎯 My Role
- **SEO**: complete audit, content strategy, link building, technical optimization
- **SEA**: Google Ads, Meta Ads, TikTok Ads campaigns
- Communication & Branding Strategy
- Copywriting & SEO-optimized writing
- Email marketing & automation
- Social media management & reporting
- Analytics (GA4, Looker Studio, Tag Manager)
- WordPress / Shopify website creation and redesign
- Team training and support
📈 Some Concrete Results
- +12,000% SEO trafficin one year for a health e-commerce (from 168 to 20,473 monthly visitors)
- Conversion rate doubledfor a national pool industry player after digital redesign
- **x4 qualified leads**, from 8,000 to 30,000 prospects/year in three years
🌿 What Defines Me
French
Native or bilingual
English
Native or bilingual
Experience
- Piscines IbizaWeb Marketing ManagerENTERTAINMENT AND LEISURESeptember 2018 - June 2025 (6 years and 9 months)Région de Perpignan (Perpinyà), FranceIn charge of the digital strategy for the Groupe Piscines Ibiza:- Successful redesign of the Piscines Ibiza website from Drupal to WordPress: +70% SEO traffic, +102% conversion rate, +240% quote requests compared to the previous year, #1 position on Google for the main industry keyword, 85% decrease in Adwords CPA.- UX and SEO redesign of product pages on the Aquapolis website (non-e-commerce site): +260% SEO traffic, +200% leads compared to the previous year.Responsibilities:- SEO- SEA- Social Media (Facebook, Instagram)- Affiliate Marketing- Brand Content
- HEXA PLUS SANTEE-Commerce Web Marketing ManagerHEALTH AND WELLNESSJuly 2017 - September 2018 (1 year and 2 months)RivesaltesIn charge of all digital aspects for the Hexa Plus Santé group, particularly for the La Vitrine Médicale and Technicien de Santé brands.- Technical and content SEO optimization for the existing WooCommerce online store.- Specifications document for the creation of a new online store on Magento 2.- Technical SEO optimization of the online store on Magento 2.- SEA campaigns to grow the revenue of the e-commerce stores.- Creation of SEO-optimized content for the Technicien de Santé store's blog. Implementation of web marketing services for group members (over 100 stores).- Creation of WordPress showcase websites.Semrush Traffic in July 2017: 168 (start date of contract) Semrush Traffic in September 2018: 11,277 (end of contract) Semrush Traffic in November 2018: 20,473. The SEO strategy used is therefore sustainable and exponential.
- NematisFull Stack MarketerDIGITAL AND ITFebruary 2015 - June 2017 (2 years and 4 months)Perpignan, France- Web marketing management for approximately 30 local, national, and international clients.- Responsible for SEO strategy and content creation for the agency's clients.- Creation, management, and optimization of PPC campaigns (Adwords and Bing Ads) for the agency's clients (over €200K/year).- Management of email and SMS marketing campaigns for the agency's clients.- Creation, management, and optimization of Facebook Ads campaigns for the agency's clients.- Creation of WordPress websites (Template integration + CSS).- Creation of Web Design mockups.- Creation of web marketing graphic materials (emailing, social media, banners, etc.).- Creation of digital strategies.- Performance of SEO and Web Marketing audits.- Reporting.- Client meetings for briefing, follow-up, and results presentation.- Budget management
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Education
- Bachelor Marketing, Management, Business AdministrationIFC2011
- DUT (University Diploma of Technology) in Commercial TechniquesUniversity of Perpignan Via Domitia2010
Certifications
- Google AnalyticsGoogle2018
- Google AdsGoogle2018