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Rudi JantosRJ

Rudi Jantos

Cross-Border B2B Marketing Consultant | Fractional

€800/day
Rome, IT
8-15 years

Average response time: 1 hour

About Rudi

Cross-border B2B marketing consultant. Former Head of Marketing at an IoT startup: built go-to-market across 5 EU countries, managed six-figure ad budgets, contributed to international acquisition. Now I help B2B companies expand into new markets, specifically EU into US/UK or US/UK into DACH/European markets. Trilingual execution (English, German, Italian). Core expertise: GA4, GTM, conversion tracking, CRM, paid media, marketing strategy. Best fit: B2B tech and SaaS companies navigating international expansion without agencies or guesswork.
  • Italian

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

  • German

    Fluent

  • Arabic

    Basic

Can work on-site
Rome (up to 50km), Milan (up to 15km)

Experience

  • Independent Consultant
    Independent Consultant | Cross-Border B2B Marketing
    CONSULTING AND AUDITS
    January 2024 - Today (2 years and 7 months)
    Rome, Italy
    • Deliver fractional CMO and project-based consulting for B2B companies expanding across EU, DACH, UK,
    and US markets
    • Built CRM + automation frameworks (HubSpot, Zoho, Apollo) supporting predictable revenue growth for
    multiple clients
    • Reduced Google Ads waste by €3K/month while improving lead quality for e-commerce and SaaS clients
    • Specialize in marketing infrastructure: tracking architecture, attribution, paid media, CRM, and pipeline
    systems
    Go-to-Market (GTM) Strategy Digital Marketing Customer Relationship Management (CRM) Lead generation Growth Strategy
  • KPI6 (BI / Social Listening SaaS)
    Head of Marketing
    DIGITAL AND IT
    January 2024 - July 2024 (6 months)
    Rimini, Italy
    • Repositioned SaaS platform for enterprise market, improving lead quality by 40% and increasing enterprise pipeline by 250%.
    • Implemented HubSpot CRM with automated lead workflows for international expansion.
    • Rebuilt marketing operations and designed targeted messaging for international markets.
    Go-to-Market (GTM) Strategy Growth Strategy Positioning & Messaging Marketing Strategy Multilingual Growth (EN/IT/DE)
  • Filotrack / Filo (IoT Startup)
    Head of Marketing B2B & BD
    INTERNET OF THINGS (IOT)
    February 2018 - February 2023 (5 years)
    Rome, Italy
    • Built the entire marketing and business development function from zero across 5 European language markets (EN, IT, DE, FR, ES)
    • Managed ~€1M/year Google Ads budget, generating €4M+ in revenue from paid campaigns
    • Developed international distribution partnerships and B2B sales pipeline that directly contributed to company's acquisition by international brand (2023)
    • Built and managed GA4/GTM tracking architecture, conversion attribution, and marketing analytics across all markets.
    • Led multilingual content, campaign execution, and localization without external agencies.
    Go-to-Market (GTM) Strategy Multilingual Growth (EN/IT/DE) Marketing Strategy Digital Marketing Positioning & Messaging

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Education

  • Bsc Business Administration
    University of London
    2014
    Degree in Business Administration Managment, Finance, Accounting, Marketing and HR
  • Growth Marketing Masters
    CXL
    2023
    Growth Marketing Masters

Skill set

Categories