About Rudi
Italian
Native or bilingual
English
Native or bilingual
Spanish
Basic
German
Fluent
Arabic
Basic
Experience
- Independent ConsultantIndependent Consultant | Cross-Border B2B MarketingCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 7 months)Rome, Italy• Deliver fractional CMO and project-based consulting for B2B companies expanding across EU, DACH, UK,and US markets• Built CRM + automation frameworks (HubSpot, Zoho, Apollo) supporting predictable revenue growth formultiple clients• Reduced Google Ads waste by €3K/month while improving lead quality for e-commerce and SaaS clients• Specialize in marketing infrastructure: tracking architecture, attribution, paid media, CRM, and pipelinesystems
- KPI6 (BI / Social Listening SaaS)Head of MarketingDIGITAL AND ITJanuary 2024 - July 2024 (6 months)Rimini, Italy
- Repositioned SaaS platform for enterprise market, improving lead quality by 40% and increasing enterprise pipeline by 250%.
- Implemented HubSpot CRM with automated lead workflows for international expansion.
- Rebuilt marketing operations and designed targeted messaging for international markets.
- Filotrack / Filo (IoT Startup)Head of Marketing B2B & BDINTERNET OF THINGS (IOT)February 2018 - February 2023 (5 years)Rome, Italy
- Built the entire marketing and business development function from zero across 5 European language markets (EN, IT, DE, FR, ES)
- Managed ~€1M/year Google Ads budget, generating €4M+ in revenue from paid campaigns
- Developed international distribution partnerships and B2B sales pipeline that directly contributed to company's acquisition by international brand (2023)
- Built and managed GA4/GTM tracking architecture, conversion attribution, and marketing analytics across all markets.
- Led multilingual content, campaign execution, and localization without external agencies.
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Education
- Bsc Business AdministrationUniversity of London2014Degree in Business Administration Managment, Finance, Accounting, Marketing and HR
- Growth Marketing MastersCXL2023Growth Marketing Masters