About Ruben
Dutch
Native or bilingual
English
Fluent
French
Conversational
Experience
- MaisonRouge (nu Beyond Mars)COOOctober 2022 - July 2025 (2 years and 9 months)• Combining strategy and practice, with an eye for the bigger picture and the people.• Intrapreneurship: guiding business units from startup to independence.• Commercial: key account management (accounts +€350K), cold sales, growth guidance (e.g., PayPeople +300%).• HR: selection, onboarding, coaching, and managing a team of 15+ employees.• Financial: monthly reporting, budget management, reporting to CEO and Board of Directors.• Operational leadership: stakeholder management and translating strategic decisions into practice.• IT: SPOC and product owner ERP system (Filemaker), integration of new tools.• Social legislation & interim: point of contact + DPO role.• Integration: guiding processes after acquisitions.
- MaisonRougeMarketing ManagerMay 2016 - October 2022 (6 years and 5 months)• Nationally responsible for brand identity, talent, and customer recruitment.• Developing and executing online & offline campaigns.• Organizing internal events and team buildings.• Managing social media & content creation.• Graphic design of promotional material.• Rebranding 2018 with Glossy.TV & E-Sign.• Guiding community engagement.• Concept & execution of events ('De Langste Toog', 'Bar à Bières').• Designing & realizing exhibition concepts.• Developing IT projects to support marketing.
- MaisonRougeSenior PlannerAugust 2014 - May 2016 (1 year and 9 months)• Planning & payroll for students.• Intake & training of new candidates.• Training junior planners.• Crew planning for large projects (Tomorrowland Winter, Floraliën Gent, ...).
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Education
- BachelorArtevelde University College Ghent2013Bachelor
- Financial management for the non-financial managerInstitute for Business Development2021Financieel management voor de niet-financiële manager