Ruben Uzan

As Creative Director and Strategic Manager at Init, I combine artistic vision and strategy to redefine digital marketing and storytelling. My goal is to ensure the impact of our projects and highlight the uniqueness of our agency. My main responsibilities include:

- Leading the creative direction to align projects with business objectives and brand vision, developing concepts that support client goals with innovation.

- Managing diverse creative projects, focusing on quality and attention to detail, while balancing creativity and efficiency.

- Mentoring the creative team, promoting innovation and excellence in design and marketing.

- Collaborating closely with clients to create engaging experiences, ensuring meticulous execution and exceeding expectations.

- Applying my expertise in product design and project management to improve outcomes, with a commitment to innovative thinking in digital marketing.

I joined the Lanslot team after their initial funding round. At that time, the app was in alpha version and had 5,000 users. As Lead Product Designer, I led the conceptualization and development of the final version of the Lanslot mobile app. In response to the COVID-19 pandemic, I was responsible for reorienting the app's strategy to ensure its survival. Since its release, the app has increased its user base to 800,000 and maintained a place in the top 10 free apps on iOS and Android.

- Leading projects from conceptual ideas to UX/UI concepts, final user flows, prototypes, and asset delivery.

- Managing the design process in collaboration with the development team to ensure technical quality and design feasibility.

- Directing technical teams to finalize the app, ensuring it met user needs and market trends.

- Successfully reoriented the app's strategy and features in response to the COVID-19 pandemic.

- Conducting user research and interviews to deepen understanding of the user experience within our product.

- Implementing a continuous user feedback system to improve the user experience, leading to a rating of over 4.5 on the app stores.

As Lead Product Designer at G-Zones, a company that created a social network for gamers, I was responsible for driving the product development vision and direction, from conceptualization to launch. I led a team of designers and developers to create a user-friendly and engaging platform that connected gamers worldwide, fostering a community for gaming enthusiasts.

- Implementing and managing the design of multiple products and sub-projects, ensuring a consistent and unified brand image and user experience.

- Creating all visual designs (UX and UI) for websites, mobile applications, and internal projects.

- Leading teams in the design and development of end-to-end applications (20 people).

- Managing the company's business and overall strategy, leading to increased productivity and profitability.

- Leading multiple presentations and workshops on products and strategy.